By: Alexandra Perez
Joey Brown’s career trajectory is anything but conventional. A former lead Weapon System Officer on F-15 fighter jets, Brown spent years soaring through the skies in high-pressure, high-stakes environments. But despite the thrill of flying some of the world’s most advanced aircraft, he felt the pull toward a new kind of challenge—technology. Today, as the mind behind Wonder System AI, an innovative AI-driven platform, Brown is helping businesses transform how they manage leads and drive efficiency. His journey from fighter jets to artificial intelligence is a testament to adaptability, vision, and relentless curiosity.
Brown’s fascination with technology began during his college years when he studied aerospace engineering. While his military career refined his discipline and focus, it was his curiosity for cutting-edge solutions that led him to explore AI. “Flying fighter jets was an awesome career, but it was time for me to move on and do something different,” Brown says. His transition into the tech world wasn’t meticulously planned. Initially dabbling in traditional web design and marketing, Brown discovered the potential of AI. “I found that I enjoyed the AI piece a lot more. It allowed me to dive into the technical aspects while presenting clients with solutions that solved real problems,” he explains.
The same grit and perseverance that earned him a spot in operational fighter squadrons are evident in his entrepreneurial journey. “In the military, it took me two and a half years just to become the new guy in a fighter squadron. That mindset of patience and commitment has shaped how I approach entrepreneurship,” he shares. Brown believes that business success often mirrors the delayed gratification and persistence required in military training—a lesson many entrepreneurs could learn from.
Innovating with AI: Wonder System AI’s Edge
Wonder System AI is Brown’s brainchild, addressing a critical challenge in lead generation: speed and consistency. “Businesses often think they need more leads, but most just need to follow up faster and better,” Brown says. His platform uses AI to automate lead qualification and appointment booking, ensuring that no potential client slips through the cracks. For example, Wonder System AI can instantly respond to inquiries, book appointments, and follow up with leads—tasks that would otherwise require a dedicated team to handle around the clock.
Unlike many AI solutions that aim to replace human roles, Brown’s philosophy focuses on augmentation. “I don’t believe in replacing people. Instead, I believe in empowering them with better AI tools to do more,” he says. Wonder System AI’s adaptability is another standout feature. While most conversational AI platforms are tied to a single model, his system integrates multiple models, such as OpenAI and Anthropic Claude, allowing for greater flexibility and functionality. “We’re constantly rolling out new features, like smart follow-ups that can remember and act on specific client instructions months later,” Brown adds.
Lessons from the Cockpit
Brown’s military background plays a pivotal role in his approach to business. Managing cross-functional teams, coordinating evacuations, and overseeing significant assets provided valuable experience for scaling a company.“ The ability to operate under pressure and focus on solutions rather than problems has been invaluable,” he says. His experience taught him to respect established processes while introducing innovative improvements, a balance that resonates with the businesses he works with today.
For instance, when onboarding clients, Brown begins by understanding their existing workflows and tailoring AI solutions to enhance efficiency without disrupting what already works. “I’ve learned to ask the right questions—do you have a sales script? What tone should the AI use?—and then build a system that fits seamlessly into their operations,” he explains. This thoughtful approach has earned him the trust of clients across industries, from local roofing companies to high-volume sales organizations.
Beyond the Sky: Advice for Aspiring Entrepreneurs
Brown’s advice for veterans and professionals considering entrepreneurship is refreshingly simple: focus on the inputs, not the outcomes. “What actions can you take today to increase your chances of success tomorrow?” he asks. For Brown, this data-driven mindset has been key to his growth. Whether it’s making more outreach calls or refining his platform’s features, he believes in controlling what he can and letting the results follow.
Despite his technical acumen, Brown remains grounded in his belief that success comes from solving real problems for real people. “At the end of the day, it’s not about the technology itself. It’s about what the technology can do for the people using it,” he says.
Joey Brown’s journey from the cockpit of an F-15 to the forefront of AI innovation is as inspiring as it is instructive. By blending the disciplined precision of a pilot with the innovative mindset of an entrepreneur, he’s showing that the sky is not a limit but a launchpad for endless possibilities.
Published by: Josh Tatunay
