In the fast-moving world of beauty, few voices carry the influence and expertise of Evangeline Sarney. With more than 15 years of experience spanning content creation, product development, and strategic brand storytelling, Sarney has established herself as a leader in the space. Based in New York City, she is the founder of two boutique agencies, Create and Make-Up and The Beauty Copywriters. Through these platforms, she helps beauty brands build narratives that resonate with customers and drive measurable success.

From Viral Blogger to Industry Expert

Evangeline’s career began in the early days of digital beauty. She launched “Makeup Tips” on Tumblr, one of the platform’s first major beauty blogs. Her posts attracted over 1.2 million followers and were frequently featured on Tumblr’s Radar and Beauty Spotlight sections. That digital momentum turned into real-world recognition, including her selection to represent Tumblr at Mercedes-Benz Fashion Week Australia in 2016.

This formative experience laid the groundwork for her future. It showed her how storytelling, paired with authenticity and knowledge, could build both community and influence. It also helped her develop a unique voice that remains central to her professional approach today.

The Go-To Copywriter for Global Beauty Brands

Over the years, Sarney has built a portfolio that includes some of the world’s top beauty brands. Her clients have included Estée Lauder, Lancôme, Revlon, Clinique, Aveda, Jo Malone, and Glossier. She has contributed to product naming, campaign development, e-commerce content, global toolkits, and SEO-driven articles. Her writing supports both heritage brands and startups looking to make their mark.

She offers more than creative flair. Evangeline understands the business of beauty. She uses consumer insights, social trends, and performance data to shape messaging that speaks to real-world needs. Whether crafting product copy for Sephora or refining campaign language for international rollouts, her work reflects precision and purpose.

Leading Two Creative Agencies with One Vision

Operating from New York City, Sarney runs two agencies that reflect different sides of the same mission. Create and Make-Up focuses on consulting for founder-led and early-stage beauty brands. It offers strategy sessions, brand voice development, and launch support. The goal is to help smaller teams make a bold and clear first impression.

The Beauty Copywriters caters to larger beauty companies and global marketing teams. This agency delivers high-volume support across campaign writing, content strategy, and localization. From messaging audits to cross-market adaptation, it helps brands stay consistent and compelling across platforms and regions.

Together, these agencies reflect Evangeline’s belief that every beauty brand, regardless of size, deserves thoughtful and strategic storytelling.

Expertise Built on Real-World Product Knowledge

What sets Evangeline apart is her deep familiarity with the products she writes about. She has personally tested and reviewed hundreds of beauty items across skincare, fragrance, cosmetics, and hair care. This hands-on experience informs her copy with a rare kind of authority. She knows how a serum should feel, how a mist should smell, and how consumers react to both.

Because of this expertise, media outlets often turn to her for insights. She has been featured as a beauty expert in Cosmopolitan, The Sydney Morning Herald, Buzzfeed, and Ladies’ Home Journal. She has also written for HuffPost, BeautyHeaven, Lucky Magazine, and MODE.com. Her content consistently balances clarity with credibility.

Supporting Founders and Executives Around the World

Sarney’s work supports a wide range of professionals. Beauty brand founders, especially those in early or growth stages, often rely on her to shape their brand voice and messaging. She helps them develop product names, website copy, and launch content that reflects both passion and professionalism.

At the same time, she works with marketing executives and product development teams at larger companies. These clients include CMOs, brand managers, and innovation leads. They count on her to translate product strategy into consumer-friendly language that works across global markets. Her contributions often touch regulatory copy, claims development, and localization strategies.

This versatility is one reason she remains in demand. She knows how to speak to the startup founder and the seasoned marketing director alike.

A Strategic Approach Rooted in Performance

Evangeline Sarney is more than a creative thinker. She brings a strategic mindset to every project. Her decisions are grounded in data, consumer behavior, and performance analytics. She pays close attention to what people are searching for, what they are saying online, and how they are engaging with content.

Her approach is not one-size-fits-all. Instead, she adapts her strategy to each brand’s goals, audience, and market. She refines her copy based on feedback and performance metrics. This focus on impact makes her a valuable partner for brands that want content to do more than just look good.

She helps brands express their identity, connect with audiences, and grow with intention.

Meeting the Industry’s Current Challenges

Today’s beauty landscape is crowded and competitive. Consumers are more informed, more skeptical, and more vocal than ever. Brands are expected to be clear, transparent, and culturally relevant. This creates both challenges and opportunities.

Sarney helps brands meet these demands with intelligence and creativity. She crafts messages that stand out without shouting. She supports launches that feel fresh yet trustworthy. And she ensures that content performs across platforms, from direct-to-consumer websites to third-party retailers and social media.

She also helps brands stay ahead of cultural shifts and regulatory changes. Her work ensures that a campaign can work just as effectively in Dubai as it does in New York or Seoul.

A Career Defined by Influence and Integrity

Evangeline’s story is one of growth, evolution, and staying power. From the early days of Tumblr to leading two respected creative agencies, she has consistently shaped how beauty brands speak to their audiences.

Her work has reached consumers across continents. Her advice has helped founders refine their voice. Her copy has helped products sell out in stores and online. And her strategies have helped marketing teams clarify their vision and stay competitive.

Today, she remains committed to helping beauty brands of all sizes succeed. Her agencies reflect her belief in thoughtful strategy, clear storytelling, and meaningful connection. For beauty brands looking to grow with purpose, communicate with clarity, and lead with confidence, Evangeline Sarney offers the guidance and expertise that makes a lasting difference.

To learn more about her work, visit evangelinesarney.com or thebeautycopywriters.com. You can also connect with her on LinkedIn for updates, insights, and future collaborations.