By: Unstoppable Branding Agency

Finding your true life purpose can feel like chasing a shadow, an elusive quest that often leaves us frustrated or stuck in a cycle of unfulfilling achievements. Life Purpose & 7-Figure Business Coach Erica Carrico understands this all too well. As CEO of Soul Business Collective, she is on a mission to guide people toward their unique path, offering a roadmap that taps into core values and life’s authentic calling.

Erica Carrico’s transformation journey underscores her belief that every individual is destined for greatness, but without clarity, even the most glittering successes can feel hollow. “From my earliest memories, I felt a calling,” she says, “a deep, unwavering certainty that I was destined for something extraordinary. Yet, that feeling coexisted for years with a profound sense of being lost. I was miserable.”

This dichotomy defined much of her life: a burning desire for greatness coupled with an overwhelming sense of misery and directionless wandering. “I came to understand that without a clear purpose, even remarkable achievements can feel hollow. Success, I learned, is not a substitute for meaning.”

In the absence of a guiding light – a personal North Star – it’s all too easy to sleepwalk through life, she says. “We may tick off society’s boxes for success, yet still feel a gnawing emptiness, as if we’re watching our lives unfold from the sidelines.

“This was my reality for far too long. I was successful by many standards, I had the career, the family, the lifestyle… but inside, I felt like I was missing out on the very essence of living.” It was a paradox that drove her to seek answers, to find that elusive purpose that would align my inner yearnings with my outer world.

Core Values: The Foundation of Purpose

For Erica, purpose isn’t just about what you achieve, but how you live according to your core values. “Integrity, passion, growth, empowerment, freedom, and adventure – these aren’t just words for me. They are non-negotiable principles that define who I am at my deepest level,” she says. 

“They shape my aspirations by influencing the type of impact I want to have on the world. They drive me to create businesses and programs that not only succeed financially but also make a positive difference in people’s lives. They push me to set goals that challenge me to grow and to lead by example. Ultimately, my core values ensure that my aspirations align with my authentic self, creating a sense of purpose and fulfillment in everything I pursue,” she adds.

The Transformative Journey to Self-Discovery

In 2022, over four million American workers quit their jobs each month, with mental health concerns at an all-time high. A staggering 70% of C-suite executives—shouldering the immense pressure of running their companies—considered stepping down in search of roles that prioritized their mental well-being. A  survey revealed that burnout is rising globally, with the U.S. seeing the highest levels. Notably, 43% of middle managers reported burnout, more than any other group.

Erica’s story echoes this growing crisis. Before she discovered her true purpose, she faced the same struggles many others do. Mondays filled her with dread, burnout became a constant companion, and she turned to external comforts to numb the emptiness inside.

“I warmed up in the morning with coffee, and cooled down at night with wine,” she says. “I used food as a way to fill myself up and make me ‘feel good’ (hello Ben & Jerry’s). My life looked pretty fabulous on the outside, but I was miserable, lost, and alone on the inside. I was watching my life pass me by. I felt like I was wasting it away, knowing deep down I was meant for more.”

She had no idea what to do or how to fix it. “It seemed too overwhelming to know where to even start,” she recalls. “I was so jealous of people who were following their hearts, earning a living through their passions, living a life of freedom and adventure, and loving their lives. It killed me to the point where I couldn’t even look on Facebook and I closed down my Instagram.”

It wasn’t until she was diagnosed with cancer at age 36, while still breastfeeding her baby, that Erica hit rock bottom. This life-altering moment pushed her to seek clarity. “I hired a coach, got crystal clear on my life purpose – and that’s when everything changed,” she says.

Techniques for Uncovering Purpose

Erica developed a unique process of self-discovery that she now shares with others through her award-winning course, Awaken Your Purpose. “It’s a combination of introspection, practical exercises, and guided reflection,” she says. These techniques are designed to help individuals connect with their values, passions, and innate gifts. What makes this approach special is that it’s not just theoretical. “It’s been tested and proven in real-life situations, across diverse backgrounds,” says Erica.

Through this course, thousands have found clarity on their life’s purpose, turning a sense of lost potential into a powerful source of motivation.

The Impact of Purpose on Life and Business

Since aligning her life with her purpose, Erica’s outlook has transformed. “I’m 100% confident in who I am, what I stand for, and where I’m heading,” she explains. The need for external validation has been replaced with inner peace, and her decision-making has become more aligned with her core values. “People around me noticed the change – I became someone full of passion, confidence, and purpose. Now, I’m doing the work I was put on this earth to do,” she says.

The ripple effect of this clarity is clear. Erica has built a multi-million dollar coaching business, empowered thousands, and impacted lives around the world. “The impact I’m having now, on thousands of people globally, is priceless,” she adds.

A Path for Others

Erica’s story and methodologies are a beacon of hope for those who feel stuck in unfulfilling careers or lives. Her journey, which took her from confusion to clarity, highlights that purpose isn’t just about achieving goals, but about aligning every aspect of life with who you truly are.

For those ready to embark on their journey of self-discovery, Erica offers this advice: “Get crystal clear on your purpose, align with your core values, and live authentically. You’re not here to live someone else’s version of success – you’re here to follow your own North Star.”

Published by: Holy Minoza