Ella V, the founder of VGlow Beauty Bar, talks about her company’s international expansion in the Philippines, family, humble beginnings and getting started in the skincare and beauty industry.
Ever since she was young, Ella V wanted to hustle for her family. As the oldest among her siblings, Ella learned from her parents the responsibility and value of taking care of family. As a result, she has always known to lead with a generous heart and collaborate with others as a team. Now a successful businesswoman, Ella runs VGlow Beauty Bar, one of the leading medical spas in Los Angeles, with the same familial values in mind. VGlow offers innovative treatments, services, and products for healthy, natural skincare.
“I make sure to take care of my team the same as we take care of our clients; I lead by example — I always tell my siblings, and especially my kids that hard work will take them places,” said Ella.
After gaining ample success in Southern California, VGlow Beauty Bar recently expanded its services worldwide by opening a sister company in the Philippines called the VGlow Skin Care Center. Originally from the Philippines, Ella was on a mission to bring the ultimate skincare product to the Philippine market and share the future of skincare with her home. “The Philippines is near and dear to my heart,” Ella said. “As location plays a big role in any business, it gives me more drive to succeed and to be able to provide livelihood back home.” The VGlow Skin Care Center gives Ella even more drive and ambition because she is culturally oriented. Ella has deep reverence and love for her people, and this pushes her to elevate her community.
Over the past few months, Ella and her team have been working diligently and collaborating with experts and beauty aficionados to develop VGlow’s one-of-a-kind formulas. These products offer practical solutions that even the busiest person can do religiously. As a trailblazer in the beauty industry, Ella is also bringing the first-ever skincare products with O2 plasma to the Philippines. She is determined to give customers the best quality nourishment and care.
Although Ella’s career didn’t start in skincare, VGlow has become the ultimate natural skincare brand. “People thought of me as a comedian on TV, an entrepreneur, or a mother, and never a ‘skin care guru,’” explained Ella. “When I entered showbiz, I was lucky to experience different kinds of skin treatments that made me curious about the many kinds of treatments.”
The journey of creating VGlow was a long and fulfilling one. As a child, Ella would save up money for appointments with dermatologists or skin centers for facials and treatments. When she moved to the United States, the full-time mother enrolled in an esthetician program while still managing other businesses. Through her hard work and perseverance, Ella was able to accomplish a long-time dream of hers: to open a center where women and men can relax and come out glowing. Ella’s knowledge and compassion sets the foundation for all things VGlow. Each beauty bar is equipped with the latest skincare technology, and all products and services are paraben and sulfate-free, naturally derived, and dermatologist-tested. Ella’s esthetician licensing taught her how to nurture skin naturally, and now VGlow enables others to do so too.
“Imagine eating processed food every day; at first, you won’t see the side effects, but internally it’s causing you harm. Unlike if you eat organic food, it nourishes you even more. VGlow skin care products utilize natural products that are not harmful to the skin and give you a natural glow.”
Ella V sees VGlow expanding further into beauty and make-up boutiques within the next five years due to its popularity. Clients regularly use VGlow products and speak highly of the benefits and results. Through commercializing VGlow, people will have more accessibility to trustworthy products. “I personally use my products. My family members use my products. My VGlow team uses the products. We have people giving feedback on how it gives them that natural glow,” Ella explained. “I believe that a person shouldn’t advertise something that they don’t use or they don’t trust using.”
VGlow has quickly gained popularity among its clients, who rave about the natural, radiant results they see after their treatments. Ella and her team are dedicated to providing top-quality services and products that nourish and rejuvenate the skin, making them feel confident and beautiful in their own skin. VGlow has become a go-to destination for those looking to enhance their natural beauty and feel their best. Whether clients are seeking a quick pick-me-up with a facial or a more comprehensive skincare overhaul, VGlow has something for everyone. Ella and her team are constantly updating their offerings to ensure that they are providing the most effective and up-to-date treatments and products for their clients. They are always striving to improve and evolve to meet the needs of their clients and help them achieve their skincare goals.
Opinions expressed by CEO Weekly contributors are their own.
