Inline: Casey Harper
By: Diamond Recovery Group
As Diamond Recovery Group continues its steady expansion across the United States, the company has embraced a powerful strategy: partnering with public figures who can help amplify its mission and contribute to breaking down the stigma surrounding addiction treatment.
The group recently announced partnerships with Barstool Sports personality Jersey Jerry and UFC fighter Jared Gordon, both of whom have been open about their recovery journeys. Their influence reaches a broad audience, offering an authentic and relatable message that recovery is often possible.
“Jersey Jerry and Jared Gordon aren’t just spokespeople,” said CEO Adam Multz. “They’re living proof of how recovery can look. By partnering with them, we’re able to connect with audiences that might not otherwise engage with treatment resources.”
The partnerships extend beyond brand visibility. Diamond Recovery Group has expressed interest in working with Barstool Sports and the UFC, both owned by major parent companies, to explore the potential for broader collaborations.
Gordon, who competes in the UFC and has been vocal about his struggles with addiction, has already used his platform to advocate for increased awareness. His personal story resonates with those who might feel recovery is out of reach. Similarly, Jersey Jerry has built a loyal fan base at Barstool by sharing his experiences candidly, helping to normalize conversations around substance use.
For Diamond Recovery Group, these partnerships are about more than marketing. They’re about building bridges between treatment providers and communities that may not trust traditional institutions. “This is about meeting people where they are,” said Multz.
As the organization looks toward the future, the goal is to continue developing partnerships that align with its mission of helping people rebuild their lives. By connecting with influencers, athletes, and respected public figures, Diamond Recovery Group is making conversations about recovery more approachable and less intimidating. These collaborations also allow the company to highlight the importance of community, accountability, and peer support in sustaining long-term sobriety.
The recovery journey is different for everyone, and hearing real stories from public figures can inspire individuals to take the first step toward treatment. Diamond Recovery Group believes that by creating these meaningful connections, more people will recognize that seeking help is not a weakness but a path to strength, personal growth, and transformation. These stories often provide hope and encouragement, showing that recovery is not only possible but a powerful way to regain control and rebuild lives.
In addition to its public partnerships, Diamond Recovery Group continues to focus on expanding its clinical programs, building state-of-the-art facilities, and recruiting experienced staff who share a commitment to compassionate, evidence-informed care. This balance of visibility and treatment excellence ensures that when individuals are ready to seek help, they have access to trusted programs that prioritize their long-term well-being.
Another key element of this strategy is education. By leveraging the platforms of figures like Gordon and Jersey Jerry, Diamond Recovery Group is able to spark conversations not only about recovery but also about prevention, family support, and the importance of mental health. These discussions create ripples across social media and traditional media alike, gradually shifting the way addiction is perceived in society.
Diamond Recovery Group’s efforts demonstrate that breaking the stigma requires innovation, courage, and a willingness to engage with audiences in new ways. By pairing clinical excellence with cultural relevance, the organization is forging a new model for how treatment providers can connect with those who need them most. The company’s expansion across the United States is not just about opening more facilities — it’s about building a movement rooted in compassion, authenticity, and hope.
More details on Diamond Recovery Group’s mission are available at DiamondRecovery.com.
