A powerful fusion of retail, e-commerce, and technology, Curate will enter the market in the last quarter of 2024, bridging industry gaps and revolutionizing the shopping and selling experience. This Phygital access platform will act as a Retail as a Service (RaaS), revolutionizing traditional retailers with more sustainable solutions that merge the physical and digital landscapes, offering seamless market access.
This project spun off from Reem Mall, a $1.2 billion mega-mall in downtown Abu Dhabi, and is designed to improve the retail experience for both retailers and customers, significantly reducing rent, capital expenditure, HR cost, technology cost; mitigating risk stemming from overall market expansion. Central to Curate’s ethos is the belief that traditional retailers should be elevated, less capital has to be invested, and a more data-centric methodology should be adopted for optimizing market access.
Curate offers a unique opportunity for businesses to enter the retail market with lower upfront capital. By subscribing to the Curate platform, brands can showcase their products in physical spaces without the high costs typically associated with brick-and-mortar setups. This model allows businesses to provide tangible brand experiences, helping them reach new customers and establish a presence in the market while minimizing risk. Curate’s innovative approach reduces the financial burden on emerging brands and opens doors to a wider audience.
Additionally, Curate promotes a sustainable approach to retail. By optimizing space-sharing and reducing the need for full-scale store ownership, brands can lessen their environmental impact. This cost-effective method not only benefits businesses financially but also aligns with the growing demand for eco-conscious business practices. Retailers can use Curate to diversify their product offerings and introduce customers to new brands, enhancing both customer experience and business growth.
For customers, Curate provides an opportunity to shop with the versatility of an online marketplace. By scanning the QR code displayed in front of each physical product within the Curate showroom, the customer is relayed via the app the respected product display page of that item within the Curate Online Marketplace, where shoppers can experience the product physically and benefit from the versatility of ecommerce. Curate takes it one step further by introducing AI-powered recommendations; based on one’s profile preferences and recent QR code scans, as well as purchases, the app makes suggestions based on personalized customer propensity.
Curate represents a pivotal step toward the creation of a tech-enabled mall, where omnichannel capabilities seamlessly blend physical and digital shopping experiences to deliver a sterling customer journey. By integrating e-commerce with in-store services, Curate offers consumers the flexibility to shop on their terms, enhancing convenience and satisfaction.
In today’s world, the growing emphasis on sustainability and efficiency is reshaping how businesses operate and interact with consumers. Companies are increasingly focused on reducing their environmental footprint while optimizing operations for greater agility and cost-effectiveness. This shift is crucial not only for preserving the environment but also for ensuring long-term business success. In this context, adopting innovative platforms that blend physical and digital strategies can help businesses remain competitive while aligning with the global push for sustainability.
Curate, a Phygital market access platform, is set to revolutionize market expansion for traditional retail by merging the physical and digital realms. Through its unique combination of online convenience and offline retail experiences, Curate enables businesses to tap into new markets while maintaining personal connections with customers. This integrated approach allows retailers to optimize their supply chains, enhance customer engagement, and ultimately expand their reach more efficiently. By leveraging the power of both physical and digital presence, Curate offers a sustainable, innovative solution that bridges the gap between traditional retail and modern, tech-driven market demands.
Published by: Martin De Juan
