Clifton Cooper: Empowering SMBs through Ad-Tech Solutions and Visionary Leadership

Clifton Cooper
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Clifton Cooper, the CEO and co-founder of Pocial, has been instrumental in shaping the company into a leading technology and ad firm that empowers small to medium-sized businesses (SMBs) with the resources and capabilities they need to thrive. Through his leadership and unique approach, Pocial has established itself as an essential partner for businesses seeking to level the playing field against larger corporations.

As a leader, Clifton prides himself on his adaptability and collaborative nature, which has enabled him to create a more inclusive and engaged work environment. He states, “I believe one of my greatest strengths lies in my ability to remain flexible when it comes to executing my vision… My willingness to be adaptable and collaborative has allowed me to create a more inclusive, engaged work environment that empowers everyone to contribute their best work.”

Pocial primarily serves SMBs, offering them access to the same level of capabilities and fulfillment as larger corporations. Clifton explains, “We bridge the gap for SMBs looking to expand, increase efficiency or expedite fulfillment.” By partnering with Antier Solutions, a top design, development, and technology firm in India, Pocial can provide its clients with access to offshore resources that help them meet their technology and marketing demands.

Clifton has experienced several career highlights as a CEO and entrepreneur, but it’s the “firsts” that stand out as the most memorable moments. He shares, “The ‘firsts’ represent the culmination of all the hard work and dedication that goes into building a successful business.” These moments serve as a reminder of the hard work and dedication required to achieve success and motivate him to continue pushing forward.

In the ever-evolving ad and tech industry, Clifton sees artificial intelligence (AI) as the most disruptive movement. He explains, “The emergence of AI in the ad and tech space is bringing about a transformative shift in the way businesses approach their marketing strategies.” With AI, businesses can create new content quickly and efficiently, keeping up with consumer demands and remaining competitive.

Clifton’s motivation to start Pocial stemmed from his desire for a flexible schedule that would allow him to prioritize family obligations. He shares, “Even though being an entrepreneur requires long hours and hard work, I can set my own schedule and I make it a point to be at as many of my children’s performances and games as physically possible.”

Pocial’s continued growth and investment in offshore partnerships allow the company to provide value and innovation to its customers in the United States. Clifton believes that a great CEO possesses a deep understanding of people and a wide range of skills and attributes. He states, “Ultimately, business is about relationships and communication, and the ability to connect with others is a critical aspect of being an effective CEO.”

For aspiring entrepreneurs, Clifton advises avoiding the pursuit of perfection and instead launching a minimal viable product as soon as possible. He explains, “Real-world feedback will provide you with insights that can help shape your business and have a significant impact in the long run.” By taking the leap and putting a product out there, entrepreneurs can simultaneously start building a customer base and refine their approach as they go.

Clifton Cooper’s journey as a CEO and entrepreneur showcases the power of adaptability, collaboration, and determination. Through his leadership, Pocial continues to empower businesses with the resources they need to succeed and compete in today’s fast-paced market.


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