By: Mae Cornes
Majda Baltic built her insurance company on a digital foundation years before the pandemic forced many competitors to adapt. While traditional agencies faced challenges in shifting their paper-heavy processes to remote work, Majdas Touch Insurance had already established its operations with a focus on technological accessibility and streamlined digital processes, positioning the firm for substantial growth during one of the more challenging periods in recent business history.
Digital-First Philosophy Drives Remote Success
Baltic’s approach centers on the “Majdas Touch” philosophy, which integrates technological advancement with accessibility for both clients and staff. The company operates through a 100% virtual, green, and remote model that reduces geographical constraints while lowering operational overhead. This structure allows the firm to serve clients across all states and internationally, managing approximately 8,970 clients without the traditional paperwork burden that typically accompanies such a scale.
This comprehensive digital infrastructure is supported by ScaleMate Virtual Assistants, Baltic’s virtual assistant staffing agency, which provides the backbone for all operational activities. ScaleMate recruits, interviews, and hires top-tier talent from around the world, including professionals from the USA, South America, Africa, and the Middle East, to provide specialized staffing solutions for various industries and positions, all operating remotely. This global talent network helps facilitate everything across Baltic’s companies, ensuring seamless operations regardless of geographical boundaries.
The digital-first strategy extends beyond operational efficiency to fundamentally reshape client interactions. Rather than requiring in-person meetings and physical document exchanges, the company has streamlined its processes through artificial intelligence and automation implementations. “We don’t have any follow-up paperwork. With the most recent advancements we’ve implemented, most processes are fully automated,” Baltic explained. This approach has proven effective in building lasting client relationships while eliminating inefficiencies that many traditional agencies encounter.
Innovation Platforms Address Market Gaps
Majda’s Touch Insurance has developed two platforms that address specific industry challenges and emerging market needs. Insurance DIBS tackles systemic issues in industry education and operations through its DIBS Toolbox CRM system, operating under the “Digitized Agency” model. This platform works to streamline complex processes while enhancing education for agents and consumers, fostering more informed decision-making across the insurance ecosystem.
The company’s second innovation, Sour, represents a targeted response to the growing digital creator economy. This platform offers specialized Social Media and influencer Protection, covering risks such as cyberattacks, identity theft, fraud, liability, advertising claims, and equipment loss—risks that traditional insurance models have generally overlooked. The platform’s adoption demonstrates significant market impact, with its slogan “Keeping things sweet when Insurance gets Sour” reflecting its commitment to tailored protection in the digital space.
Beyond her insurance innovations, Baltic has launched SupHerHuman, a women’s networking group that provides essential tools and education for female-owned businesses looking to learn artificial intelligence and automation to streamline and scale their processes. This venture reflects her commitment to empowering women entrepreneurs with the technological knowledge needed to compete in today’s digital marketplace.
These innovations have positioned Majda’s Touch Insurance to serve a broad client base ranging from high-net-worth individuals to digital creators and small business owners. The company’s ability to provide coverage for both luxury assets and everyday essentials reflects its comprehensive approach to risk management in the modern economy. This versatility has earned recognition from industry leaders, including the Emerging Leader 2020 Agent for the Future Award from Liberty Mutual & Safeco Insurance.
Recognition Validates Comprehensive Approach
Majda’s Touch Insurance has been recognized with the 2025 Global Recognition Award for its achievements in integrating technological innovation with educational impact, showcasing an approach that enhances modern business practices in the insurance sector. This recognition validates the company’s strategy of combining digital transformation with social responsibility, demonstrating that contemporary enterprises can drive financial success while contributing positively to industry development. The award highlights Majda’s Touch Insurance’s commitment to creating value beyond traditional performance metrics and establishing standards for how businesses can serve professionals, consumers, and the broader insurance ecosystem.
This recognition builds upon Baltic’s leadership achievements, which have earned acknowledgment from organizations, including Forbes, and Entrepreneur Magazine. It establishes the company as a model for digital-first operations that reflect the innovation and excellence acknowledged in the Global Recognition Award.
Baltic has also shared her expertise and insights at major tech conventions, speaking to audiences of thousands about her innovative digital transformation and business automation approaches.
Her work has focused on creating opportunities for underrepresented professionals, addressing the significant gender disparity in insurance ownership, where women represent just a small percentage of industry ownership—a commitment to diversity and inclusion that has become integral to the company’s mission and contributes directly to the educational impact and social responsibility that distinguished Majda’s Touch Insurance for this honor.
Baltic’s career demonstrates that thoughtful innovation can reshape entire industries while creating opportunities for the next generation of professionals, showing that digital transformation and social responsibility can work together to drive meaningful change in traditionally conservative sectors—reflecting the approach that earned Majda’s Touch Insurance its 2025 Global Recognition Award and serving as an example of how forward-thinking leadership can transform business practices and industry culture while establishing improved standards for modern business operations.
Disclaimer: The information in this article is provided for general informational purposes only. While the company mentioned has been recognized for its use of digital solutions and innovations, individual results may vary. The achievements and claims highlighted are based on available sources at the time of publication and may be subject to change. Readers are encouraged to conduct their own research or seek professional advice before making any business or financial decisions.
