Jonathas Freitas, a prominent startup investor, has just completed another successful exit in his portfolio, highlighting the increasing value and dynamism of this market.
In 2023, over 12,000 new startups were registered in Brazil, according to MIT Technology Review Brasil. In recent years, the number of Brazilian startups has grown exponentially, covering sectors such as technology, healthcare, education, fintech, and agribusiness. With this growth, Brazil has solidified its position as one of the leading hubs of innovation and entrepreneurship in Latin America.
The startup landscape in Brazil is booming, driven by digital transformation and the emergence of new business models. This movement has had a significant impact on the market, bringing innovations, creating opportunities, and facing unique challenges.
Recently, Jonathas Freitas executed another exit—a term used to describe the sale of a startup—demonstrating how this market is maturing. With nearly 20 years of experience, involvement in three investment funds, and more than 40 startups in his portfolio, both nationally and internationally recognized, Freitas stands out as one of the most influential figures in technology, according to specialized media and news agencies. He is a distinguished entrepreneur and angel investor.
Jonathas Freitas sold his online payment processing startup, BlitzPay. Although the transaction’s value was not disclosed due to a confidentiality agreement, it is speculated to have been an eight-figure exit. BlitzPay is a significant player in the digital market, with an ecosystem of solutions that positioned it as a direct competitor to the market leader, Hotmart. Hotmart, which received investment from TCV—a fund that also invested in Netflix, Spotify, and Facebook—raised R$ 735 million in its Series C round, further heating up the market in Brazil.
With the sale completed, Freitas is now diversifying his investments into other markets. He has become a partner in Colline de France, voted the best hotel in the world, located in Gramado, RS, and is investing in the real estate market, building properties in Santa Catarina.
This new phase in Jonathas Freitas’s career reflects a growing trend among entrepreneurs who seek not only to achieve profitable exits but also to explore other promising markets, no matter how traditional they may be. The sale of BlitzPay demonstrates how innovation and market adaptation can lead to a successful exit. Jonathas Freitas is well-positioned to make even more significant impacts on the sector with his future ventures.
Published by: Nelly Chavez
