Beverly Robertson: A Visionary Leader Making Waves Beyond Borders

Beverly Robertson: A Visionary Leader Making Waves Beyond Borders
Photo Courtesy: Beverly Roberston

By: Lennard James 

Beverly Robertson’s journey from the corporate world to non-profit leadership and entrepreneurial success is a testament to her resilience, innovation, and unwavering commitment to excellence. As a successful entrepreneur, seasoned corporate executive, and strategic non-profit leader, she has left an indelible mark on the Greater Memphis community and beyond.  

Starting her career at the corporate offices of Holiday Inn Worldwide, Robertson immersed herself in various business fields, steadily climbing the corporate ladder to eventually become the acting Vice President of Marketing Communications. Her experiences spanned marketing research and development, product development, training and development, strategic planning, and communications, displaying her versatility and depth of expertise.  

Her leadership reached new heights when she served as the President of the National Civil Rights Museum. During her tenure, Robertson spearheaded a monumental fundraising effort, raising an impressive $43 million. This included funding for the completion of a museum expansion ($11 million) and a capital and endowment campaign ($32 million), elevating the museum to world-class status. Her contributions to the National Civil Rights Museum underscore her dedication to preserving and promoting the history of civil rights in the United States.  

Beyond her corporate and non-profit roles, Beverly Robertson is recognized for her outstanding work as a focus group facilitator. Leading numerous groups for Fortune 500 companies, she has built a solid reputation for her commonsense approach to complex business and communications issues. Her ability to navigate and facilitate meaningful discussions has made her an invaluable asset in boardrooms across various industries.  

For over two decades, Robertson served as the primary driver of new business for TRUST Marketing, the largest minority-owned public relations and marketing consulting firm in the Memphis area. In this role, she provided strategic direction, planning, training, media relations, qualitative research, public participation, consensus building, and copywriting services to a diverse range of clients. Her extensive work in the travel and tourism industry included collaborations with Harrah’s, Memphis Convention and Visitors Bureau, Missouri Tourism, Holiday Inn Worldwide, State of Tennessee Tourist Development, and Holiday Inn Sugar Bay Plantation/St. Thomas U.S. Virgin Islands.  

Beverly Robertson’s impact extends beyond her professional achievements. She is not only a respected individual in boardrooms but also a dedicated wife to Howard Roberston and a mother of three. Her ability to balance a successful career with family responsibilities speaks volumes about her character and priorities. Her family is the backbone of her support system, they have played a crucial role in her journey, providing the foundation for her achievements.  

As a leader in the Memphis community with international relations, Beverly Robertson stands out as a trailblazer. Her reputation as a transformative figure is evident in her potential to become the first Black Female Mayor of Memphis. With unparalleled leadership skills and a commitment to fostering positive change, Robertson continues to inspire future generations and shape the landscape of both business and civic leadership.  

In an ever-changing world, Beverly Robertson remains a beacon of inspiration, proving that leadership is not just about accomplishments in the boardroom but also about the relationships nurtured and the legacy left behind. Her story is a testament to the power of resilience, vision, and the unwavering support of family, painting a vivid picture of a leader whose influence extends far beyond the professional realm.

 

Published By: Aize Perez

(Ambassador)

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