By: BeKnown Brand
Ever wondered why, in the era of digital revolutions, many businesses still struggle with creating engaging social media content? Anton Prokhorov, the founder and CEO of BeKnown Brand, suggests that the root cause may lie in the failure to recognize the potential of storytelling. While many businesses continue to focus on chasing followers, clicks, and likes, they often overlook a crucial aspect of connecting with their prospective audience: a meaningful conversation that communicates what the business seeks to be known for.
From Storytelling to Leadership
Anton’s professional life began in the frenetic world of broadcast news, where he progressed from a newsroom assistant to producer to on-air host. That front-row view of how stories shape public perception gave him an uncommon insight: while the news covers events, business leaders have the opportunity to create them, if they can articulate their stories well.
This insight became the foundation for the BeKnown Brand, launched in 2018. The company was founded in Scottsdale, Arizona, with a vision to serve as a media growth partner, assisting businesses in transforming their message into sustained visibility and influence.
Building a Media Growth Partner
BeKnown Brand has grown into a 40+ person creative team, producing thousands of videos, launching more than 100 YouTube channels, and publishing tens of thousands of social media pieces across industries and continents. Yet Anton is quick to point out that the real goal is not to flood the internet with content. The vision is to build systems that enable leaders to stay visible without burning out.
One of their key innovations is the Brand Film process: starting with a deep-dive interview to capture a company’s “why,” then slicing that story into dozens of platform-optimized pieces, from podcast segments to TikTok clips, all sharing a cohesive voice.
As Anton shares with his clients, “4–6 months of content can be filmed in just two days. Batch production forces clarity: you stop chasing trends and start building a library.” For founders and CEOs, it means being able to lead conversations in their industries without being consumed by the day-to-day of content production.
When You Stop Chasing Likes, the Dialogue Starts
BeKnown Brand was built on four cornerstones: authenticity, partnership, consistency, and excellence. Those values shape not just the media they create, but the culture of collaboration behind it. With overconsumption of digital content, there is a growing consumer appetite for a business that has a “human” voice. Businesses are no longer just service providers; they are thought leaders. Only those empowered with comprehensive and relatable narratives may find the way to convert customers’ loyalty into revenue.
Anton reframes media not as a marketing add-on but as a leadership tool: a way to build authority and trust while freeing founders from the day-to-day grind of content creation. “The most beautiful video means nothing without the context of the business,” he says. “Marketing is about defining that context and ensuring every piece aligns with it.”
Each piece of content produced by BeKnown Brand is created by a team of specialists, including writers, videographers, designers, and strategists. Anton believes that leading such a diverse group requires inspiration, not just management. He fosters an environment where creativity and discipline can thrive in harmony.
The Future of Business Media
Anton believes media will only become more critical to leadership as platforms evolve and audiences demand authenticity. He sees video-first storytelling and strategic consistency as the future, and he is positioning BeKnown Brand to continue assisting businesses in adapting. For BeKnown Brand, the mission is clear: to continue building systems that allow entrepreneurs and organizations to stay visible, relevant, and trusted.
In a world awash with fleeting content, Anton’s work is a reminder that storytelling, when done right, has the potential to outlast the algorithm. It is no longer possible to reach your audience solely with a marketing budget; the customers want to understand the “why” behind each business. When passion meets strategy, content can stop being just marketing and start becoming leadership.
