By: Matt Emma

Amie Bullock is a real estate agent based in Redmond, Oregon, a town that mirrors the small town she grew up in in Texas. Many years were spent moving around before settling in the Pacific Northwest with her Oregon-native husband. From San Antonio to Portland, then Austin to Redmond, she’s uprooted and moved enough to understand what goes into a cross-country move. That kind of path teaches you a lot about what it means to find a place that feels right. And it shaped the way she approaches her work today.

Amie got into real estate for a few reasons: the flexibility it offers as a mom, the opportunity to learn how the industry works, and because of a bad experience as a first-time homebuyer. That experience is what ultimately drives her work today.

Having no knowledge of how transactions work, she stepped into a misrepresented listing. The sellers failed to disclose material information about the home, and what followed was a painful escrow and a post-closing nightmare. The listing agent and the sellers had not been forthcoming, and Amie paid the price for it.

“After that, I vowed to myself that I would be the change that I wanted to see in the industry,” she said.

She got licensed in Oregon and started building her business from the ground up.

“Building a business that is so heavily based on your sphere in a new town and a new state took a lot of effort. I was literally walking from business to business when I first started, just asking people if they knew anyone looking to buy or sell. There’s a lot of rejection in that! Thankfully, I had thick skin from my previous sales jobs!”

For Amie, the job was never about closing as many deals as possible. It was about doing right by the people sitting across from her. Her clients often turn into friends, and she prides herself on how hard she works for them.

“I put in a lot of work to make sure my clients feel confident going into a transaction and that they know they are working with someone who genuinely wants them to reach their real estate goals as much as they do.”

Alleviating the Pressure

Amie takes a bit of a different approach with the sales process. “I don’t walk into every listing appointment with the mindset of ‘I need to close this sale and move on to the next one.’ I walk in with the mindset of ‘How can I help them? What are their needs? Will this be a good fit?'”, she explained. “I think the days of the used-car-salesman style of selling are likely behind us, and people just want to be met where they are and feel like they’re working with someone genuine and on the same level as they are…not someone who makes them feel uncomfortable.”

That mindset runs through everything she does. “Everything I do is with intention…if I’ve worked with a client for over a year to find a property**,** I’m probably showing up in a t-shirt, jeans, and my Converse…not in a business professional outfit. I tailor every process/experience toward my client in all aspects.” When clients are on the fence about buying or selling, Amie does not push. She sits down with them. They go over the pros and cons together. They talk about what it would look like and where they might end up. And only if everyone agrees does she move forward in the direction they want to go.

“My goal as an agent is to alleviate the pressure to buy or sell, not create the pressure to buy or sell,” she said. “The goal is to get them what they want, not get as many transactions as possible.”

A Coaching Approach

Amie sees her role as something closer to a coach than a salesperson. She grew up playing sports and competed through college. That background shapes how she works with clients. “Sports definitely gave me the competitive edge I have (I don’t like to lose!), but it also showed me what can happen with good coaching.” Her ideal clients are the ones who want to be coached. The ones who ask what they need to do to get the best outcome and then actually do it.

“I give them advice on ways to make their offer stronger, or I tell them things to do around their home to make it present better, and they take those things and hit the ground running,” she said. “Those coachable clients are more likely to succeed.”

Early Success and Staying Power

In her first year in the industry, Amie joined a top-producing team and helped contribute enough to win the Keller Williams Platinum award. She credits the agents she worked with at the time for setting a standard. “Everyone was a hustler, and their energy was infectious,” she said. “While I’m no longer on a team, I’m grateful for that time and experience, as it gave me my first taste of what it takes to survive in this industry. This industry can be tough, and it’s definitely not for the faint of heart.”

Amie has now passed the five-year mark in real estate, which she considers a significant milestone. “It’s notable that fifty percent of agents do not make it past the five-year mark, and I recognize the weight of that accomplishment.” “I think any agent that makes it past the five-year mark should celebrate their worthiness. That’s a big deal, and says a lot about the agent’s determination and drive,” she said.

Building for the Future

When she is not working, Amie is usually driving her kids to their extracurricular activities. And when she does find a free moment, she is often on her phone or computer, checking on transactions, talking strategy with other agents, or trying to slip away for a quick happy hour with friends. “Put a margarita in my hands, and I’ve got a smile on my face,” she said.

Amie also has a technical streak. If she runs into a hiccup in a process that affects her clients, she looks for a way to fix it. She is currently working on a new way to create less confusion during the sales process. “There are so many different timelines in a transaction, and no transaction is ever the same. I want my clients to have the best experience possible for their transactions, and if it means I need to implement new software or even build out my own specifically for my clients, I will do it,” she said.

What matters most to Amie is earning trust. She has built her business around that idea from the beginning. Everything she does comes back to making sure her clients feel confident and cared for. “My goal of just being an agent people can trust is coming to life,” she said. “I’m grateful for this whole opportunity and the sphere I’ve built over the course of my career.”

Amie Bullock is proof that you can build a real estate career on honesty, patience, and putting people first. In an industry where those qualities are often hard to come by, she stands out by simply doing what she set out to do after her own bad experience. She wanted to be different. And she has.