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A family-run legacy, Amazing Herbs, has emerged from its humble beginnings in 1990 to become a global leader in providing Black Seed Oil as a health supplement. The brand, founded by Waseem Goreja and his late father Ashraf Goreja, is anchored by the guiding principle: “There is healing in Black Seed for all diseases except death.”
Headquartered in Atlanta, Georgia, the brand’s inception saw the introduction of Black Seed in the form of a dietary supplement. This was the first of its kind, sparking interest in health food stores and ethnic markets around the local region. By launching the AmazingHerbs.com website in 1998, the brand and the benefits of Black Seed were exposed to a much larger audience.
In the year 2000, Amazing Herbs pioneered once more by being the first company globally to start cold-pressing Black Seed oil for soft gels and liquid supplements. The drive to innovate and provide natural, high-quality products was always at the core of the brand’s ethos.
By 2009, additional distributors had hopped on board, and Amazing Herbs’ products could be found in almost 1000 stores nationwide. Less than a decade later, in 2018, their reach had exponentially grown, and their products were being carried in over 8000 stores, including giants like Whole Foods, Vitamin Shoppe, and GNC.
What sets Amazing Herbs apart is not only its rich history and pioneering spirit but also its commitment to its mission. The brand aims to introduce as many people as possible to the wonders of Black Seed Oil. Today, their ambition is realized on a global scale, with their products being available in the UK, Australia, Japan, South America, the Caribbean, and Africa.
When Waseem Goreja passed away, the reins were passed to his wife, Nazia Sarbuland, who continues to uphold the brand’s commitment to quality and natural health solutions. The legacy of Amazing Herbs is not just about the innovative products they provide; it’s also about the family values that underlie their operations, making them a trusted household name worldwide.
The story of Amazing Herbs is an ongoing one – a testament to the powerful synergy of family values, natural ingredients, and unwavering dedication to enhancing global health.
