By: Maria Williams

The real estate market, especially in Dubai, is booming and becoming more competitive than ever. Where there is competitiveness, volume often trumps value. Here, Alexander Johnson Group stands out thanks to its boutique approach. Led by the seasoned real estate investor and broker Alexander (Alex) Johnson, the firm prioritizes personalized service and ethical business practices, setting a new standard in the industry. 

“We’re in the high-value game, not the high-volume one,” asserts Alex, encapsulating the firm’s philosophy. This commitment to quality over quantity is evident in every interaction with their clients, who range from local residents to international investors. 

One anecdote perfectly illustrates the lengths to which Alexander Johnson Group goes to serve their clients. When an Australian client faced a credit card issue while trying to rent a car, Alex personally stepped in, driving over and using his own card to resolve the situation. This act of going above and beyond is not an exception but a norm for the firm.

“We value our client’s time and offer nothing but the best,” the founder explains. “We adapt our approach to ensure their experience is as seamless and efficient as possible.” This client-centric approach extends to introducing them to a network of professionals, including lawyers, accountants, and bankers, facilitating not just real estate transactions but also broader business setups. 

The firm’s internal culture is as distinctive as its client service. “We have a no-nonsense policy, may it be our employees or even customers. We believe in remaining honest and transparent,” says Alex. This means the company is selective about who they hire and who they work with, ensuring a harmonious and respectful environment.

“We value ethics and doing the right thing over making a quick sale,” he says. This commitment to ethics comes from Johnson’s personal code: treat people how you want to be treated, “and that extends to our employees and clients alike,” he firmly states.

The firm’s focus on relationship-building over immediate sales is a cornerstone of its strategy. Alex, a trusted voice in the industry, recently helped a client’s parents in relocating from Spain to Cyprus by recommending trustworthy brokers in both countries. “These acts of service are about creating a lasting impression,” he says. “People will always remember how you made them feel. That’s what keeps them coming back to us.”

The Alexander Johnson Group specializes in both residential and commercial properties, catering to high-end clients who seek bespoke services. Their approach is not just about closing deals but about ensuring that each client’s unique needs and aspirations are met. From educating clients on market intricacies to advising against immediate purchases if it’s not in the client’s best interest, the group prioritizes trust and transparency.

Consistency is another hallmark of the firm. Johnson believes in providing a seamless experience where clients deal with the same broker throughout their journey. This approach ensures that clients receive personalized attention and care, building a stronger, more trusting relationship. “If one of my brokers has a customer, that broker will look after that customer from beginning to end throughout,” Mr. Johnson states. “We don’t hand clients off. We want them to feel consistently supported.”

Alex’s philosophy is simple yet profound, “If you help enough other people get what they want in life, you’ll get everything you want,” and it is this ethos that continues to drive their success and earn the loyalty of the company’s clients. 

Published by: Nelly Chavez