By: Matthew Kayser
Kevin Floyd and Adam Antz broke the first rule of business: never work with your friends. It became the best decision either of them ever made.
Floyd is the creative engine. A standout basketball player whose pro ambitions ended with a knee injury, he redirected that competitive discipline into music, teaching himself to write and produce before interning at record labels to learn how the industry actually moved. Antz is the operator, a business mind who had already built and run several ventures before the two friends from Long Island decided to ignore the oldest warning in business and start a company together.
“Everyone tells you not to do business with your friends,” Antz says. “We struck gold almost immediately. The reason it works is that we are complete opposites who want the exact same thing.”
That first company was VM Agency, a music marketing firm that grew into an established agency, running viral campaigns for thousands of independent and major label artists and working alongside some of the biggest record labels in the industry. Ask either founder what the other one brings, and the answers come fast.
“Kevin sees the angle before anyone else in the room,” Antz says. “He will pitch something that sounds crazy on Monday, and by Friday, the data proves him right. My job is to build the structure underneath it so the crazy idea actually runs every single day without breaking.”
Floyd returns the compliment without hesitation. “Adam handles problems with zero emotion. Something that would wreck most people’s week, he just solves it and moves on. I bring the fire, he keeps the house from burning down.”
Why They Walked Away From Music
For all their success in entertainment, the founders describe the music business as a brutal model to scale. Artists guard their marketing teams like trade secrets, which means even career-changing work rarely produces a referral.
“You can take an artist from nothing to millions of streams, and nobody will ever know it was you,” Floyd says. “We loved the work, but we wanted to build something where doing a great job actually compounds.”
The pair had already begun diversifying, building a rental property portfolio through their real estate venture, Antz & Floyd Realty Group, starting in 2018. But the real lightbulb came from a pattern they kept seeing in the local businesses all around them: talented owners doing excellent work and losing customers anyway, because the phone went unanswered, the website looked abandoned, and the follow-up never happened.
It was, they realized, the same problem they had spent a decade solving for musicians. Visibility, speed, and presentation decide who wins, regardless of talent.
That insight became prceptive.com, a company that builds and runs the entire online operation for small businesses, with a model designed to remove every excuse an owner has for putting it off: the website itself is built completely free.
The Math That Makes Owners Suspicious
The offer tends to trigger the same reaction. What’s the catch?
“There isn’t one, and that’s what takes people a minute to believe,” Antz says. The free build is followed by a flat monthly fee, starting at $97 to keep the site hosted, maintained, and secured, with a $297 plan layering on the full operating system: every call, text, and message in one inbox, automated follow up that replies to leads in seconds, a dedicated business line, a review funnel that turns happy customers into Google reviews, and a missed call text back that responds to calls an owner cannot pick up while working.
“Our objective was to come up with a ridiculously affordable option that brings real value,” Floyd says. “These systems are built to do the heavy lifting for owners who commit to using them.”
The company now runs those systems for nearly 200 businesses across the country, from plumbers and roofers to electricians, landscapers, remodelers, and dental practices, and the founders are clear that they measure success in years kept, not contracts signed. There are no contracts at all, in fact, and no setup fees. Clients can leave anytime, which both men treat as the entire point.
“If someone can fire you any month and they stay for years, you built something real,” Antz says. “We believe we can scale this to no end, because we only win when the business owner does.”
Two friends, two opposite minds, one bet: that the same playbook that made unknown artists impossible to ignore can do the same for the businesses on every Main Street in America.
Learn more at prceptive.com.
