Business owners may find themselves writing checks more often than they prefer. Perhaps it’s a good idea to look at check writing to promote and brand your business. There are numerous ways to do so; some are subtle, such as requesting custom checkbooks with unique images and designs. Here are six tips to consider when deciding on new checks for your enterprise.
1. Add a Logo to the Check
If your business has a logo, adding it to the check would be a smart promotional move. After all, one substantial purpose for creating a logo involves crafting a “visual shorthand” representation of the business. Investing money and effort into getting a top-quality logo means little if no one sees it, so getting a logo in front of as many eyes as possible becomes imperative. Placing the image on a check helps such a cause.
2. Choose a Color that Complements the Business
Checks with generic gray paper won’t impede anyone from filling them out but don’t expect the checks to make any impression on those who receive them. Maximizing the potential benefits of an impressive check involves realizing the “little things” are not always so little, and they can help with effective promotions. So, if a business is involved with gardening, checks with several shades of green could be a nice touch. Is your company planning special sales for October and November? Orange, tan, and other colors associated with fall could be the best picks to liven up the checks’ looks.
3. Pick an Effective Font
Generic fonts won’t stimulate marketing and branding impressions as much as carefully chosen, artistic ones. For example, a company involved with book publishing may use courier or libre-style fonts for its name and address, highlighting the purpose of the business and its creativity. Robotic and custom futuristic-style fonts might work well for technology companies. Licensing unique and rarely used fonts is another idea worth considering.
4. Checks Should Help Establish Professionalism
Creativity helps with branding, but the look of the new checks should convey professionalism and cast the business in a positive light. Employing creativity with restraint and emphasizing professionalism may further the goals sought by creating visually appealing checks. Ultimately, the checks’ looks should remain in accordance with the image the business presents.
5. Don’t Undermine Clarity
Images, fonts, and unique designs can all make a business’ checks look good – or they can undermine clarity and cause problems. Often, this is because the design has too many images and fonts, or they are oversized. Such outcomes may result when the business owner has little experience with layout and design and uses a DIY check-making program. Sometimes, working with a custom designer is the proper move to avoid receiving boxes of unusable checks.
6. Choose More than One Check
An ample supply of eye-catching checks helps you send the right ones at the right time. Somber-looking checks may be best when sending them during somber times, and festive ones could be great for holidays. Maintaining a stock of different checks helps ensure the right ones go out.
Choosing a check printing that delivers clear, well-detailed checks is wise. Clarity and organization count, and a professional check printing service could provide the right mix of clarity and aesthetics.
Published by: Khy Talara
