Whether you started a new business or want to grow your existing one, marketing is the key. Fortunately, there are ways your business can market itself with no need for a marketing strategist. Here are seven effective ways your business can market itself.
Have Promotional Items
Promotional items are a great way for your business to speak for itself. How many times in a day do you see people with a company name on a shirt or ball cap? It could be your company logo on those shirts and caps. Magnets, tote bags, and pens are other popular promotional items that can help promote your business.
Focus on Google My Business
When we can not find something, we google it. When someone googles your business, will they find it? Setting up a Google My Business account will help people to find you. Not only will they discover your hours, but they can read reviews relating to your business.
Do Giveaways or Loyalty Cards
Want a quick way to advertise your product? Give it away. Say you own a small bakery. Let your product speak for itself. Giving away free samples to people passing by is a simple way for your business to market itself.
Online businesses may find this hard to do, but not impossible. Consider a gift with purchase if you want to advertise a new product or free shipping.
Utilize Social Media
One of the easiest ways for a business to market itself is to use social media. Your business does not need to be on every platform. Select the platforms that align with your marketing audience. For example, if your product caters more to the younger generations, TikTok would be the better platform. Facebook is still a favorite among older generations.
Perform SEO
SEO is one of the tiniest words in the marketing industry, but one of the important. Search engine optimization determines how your website ranks in a Google search. Optimizing sites enables them to rank high in a search, which attracts potential customers to your business.
Invest in Billboards, Flyers, or Posters
Many companies still widely use billboards as a marketing strategy. You can not drive down a major highway without seeing billboards for many companies. If you are a small business and do not have a large marketing budget, do not worry. It is easy to create flyers and posters on your laptop. There are plenty of free programs for you to use. For example, if you have a cleaning business, put flyers in grocery stores or other public bulletin boards throughout your community. Include a discount or special offer for customers who contact you through your flyer.
Host a Webinar or Workshop
Getting out into the community online or in person is a way for people to learn about your business. For example, you are a local florist and looking for more customers. Hold a free workshop or webinar on making a holiday wreath for the front door. Create a supply list and advertise the class in your shop, social media channels, and your website. Include a discount or special offer for people who come in and purchase their supplies.
Published by: Holy Minoza
