The recent retractions by the National Retail Federation (NRF), a prominent retail lobbying group, have brought to the forefront the intricate difficulties faced by the industry in accurately assessing inventory losses, particularly those associated with theft. This revelation emerged following a meticulous news investigation that exposed inaccuracies in the NRF’s analysis, prompting a deeper examination of the complexities surrounding the tracking of theft in the retail sector.
The NRF’s Initial Claim
In April of this year, the NRF, in collaboration with the private security firm K2 Integrity, published a comprehensive report on organized retail crime (ORC). The report boldly asserted that “nearly half” of the staggering $94.5 billion retailers reported losing to shrink in 2021 could be attributed to ORC. However, this claim stirred controversy as it contradicted the NRF’s own annual shrink survey, which indicated that external theft accounted for only 37% of the reported losses in 2021.
The Complexity of Retail Crime
Organized retail crime typically involves coordinated groups engaging in systematic shoplifting, with pilfered items being resold either online or in informal markets. Retailers emphasize this issue as a significant challenge, prompting a robust lobbying campaign aimed at convincing state and federal lawmakers to enact stricter laws against theft offenses, particularly those linked to organized retail crime.
The NRF’s Retraction and Investigation
The NRF’s retraction unfolded following a thorough investigation by Retail Dive in November. The investigation brought to light that the initial claim was based on a mistaken inference drawn from U.S. Senate testimony in 2021 by Ben Dugan, an asset protection executive at CVS Health and the former president of the Coalition of Law Enforcement and Retail.
NRF’s Response and Acknowledgment
NRF spokesperson Mary McGinty responded to the controversy, acknowledging the mistake and emphasizing the NRF’s unwavering commitment to addressing organized retail crime as a serious problem. She also highlighted the ongoing challenge within the industry of gathering accurate and universally agreed-upon data to effectively measure incidents of theft.
Skepticism Surrounding Retail Data
The NRF’s recent retractions have added to existing skepticism about industry claims, considering the persistent challenges of relying on accurate data. Media outlets widely report on NRF studies, and lawmakers frequently cite them as crucial evidence when advocating for the implementation of stricter laws to combat theft.
Historical Data Discrepancies
This incident is not the first time the NRF has published data that later proved to be incorrect. Previous NRF shrink surveys also faced discrepancies, raising pertinent questions about the reliability of industry data. Despite past discrepancies brought to light by CNBC, the NRF did not revise its data point, asserting that it represents a ‘point in time’ number.
Takeaway
The NRF’s retractions underscore the complexities involved in tracking theft and accurately measuring inventory losses in the retail sector. As the industry grapples with these challenges, stakeholders must exercise critical scrutiny in assessing the reliability of data to make well-informed decisions.



