Hiring for Skills, Not Degrees: What US CEOs Are Getting Right, and Wrong, in 2026-27
When Ford CEO Jim Farley told CNN this summer that the idea that every kid needs a four-year degree is “total bologna,” it got a lot of attention. It also struck a nerve, because plenty of business leaders quietly agree with him. They just haven’t changed how their own companies hire. That gap, between what […]
Joe Ferullo’s Second Act and What Happens When a Television Executive Enters the Newsroom
For nearly four years, Joe Ferullo led the National Catholic Reporter after decades spent working across American journalism, network television, and documentary storytelling. His tenure offers a revealing study of what happens when a media veteran accustomed to programming and production assumes responsibility for an institution whose authority rests on trust. Different Kind of Media […]
PLAYMAKR Builds a Sports Platform Around the Fan Group Chat
With an active beta and more than 8,700 organic waitlist signups, PLAYMAKR is developing a way to bring relevant sports updates into the conversations fans share. A fan can know the score and still be catching up. The play everyone is discussing might be in a highlight feed, the explanation in a news story, and […]
Jeff Noonan’s Science Fiction Journey to the Question of Where Humanity Began
What if Earth is not humanity’s first home? Jeff Noonan’s The Genesis Cycle begins with a question that belongs as much to philosophy as it does to science fiction. Humanity believes it understands its origins, but a mysterious manuscript recovered from a cave in southern Iraq suggests that the accepted story may be missing an […]
Anthony S. Adams and the Development of a Technology Executive Career Across Networking, Telecommunications and Digital Media
The technology business has changed sharply since the 1990s, when corporate computing depended heavily on enterprise networks, telecommunications infrastructure and systems connecting offices and data centers. By the early 2010s, smartphones and web services were changing how people accessed information and how publishers reached their audiences. In February 2012, Pew Research Center reported that 46% […]
Why Reach Alone Is No Longer Enough in Influencer Marketing
By: Eva Keller Paula Bruno, CEO of Intuition Media Group, says the next competitive advantage in creator marketing isn’t audience size. It’s audience trust. Follower count is often one of the first metrics brands consider when evaluating influencers. But according to Paula Bruno, CEO of Intuition Media Group, it’s also one of the most misunderstood. […]
One Click Away: The Roller Coaster That Put Dr. Mike Dorsey on the Road to CEO
By: Kandice Vincent In 2009, Mike Dorsey stood in line for the Lightning Racer at Hersheypark, sizing up the people ahead of him and deciding that if they could fit, so could he. When his turn came, he sat down and pulled the lap bar toward him, and it wouldn’t lock. Two attendants came over […]
How the Balloon Industry Professionalized Into an Actual Industry
A bag of balloons picked up on the way to a party used to be the entire balloon industry, as far as most people were concerned. That version of the category still exists. It just isn’t the whole story anymore. Underneath it, a formal industry has grown up with certification programs, credentialed studios, and corporate […]
The Power of a Memorable Brand: PR Titans Bringing Stories Into the Spotlight
An engaging brand story gives people something to believe in, recognize, and remember. It reveals the purpose behind a product, the judgment behind a service, and the ambition behind a company’s next move. In a crowded marketplace, those distinctions deserve a powerful public voice. Businesses earn interest when their communication makes an audience understand why […]
From Research to a Wikipedia Presence With WikiTitans
You have the achievements, the interviews, and a history worth explaining. Yet turning that material into a Wikipedia article can feel unexpectedly difficult. Which sources belong in the draft? How much detail is appropriate? Why does writing that sounds impressive on a company website fall short in an encyclopedia? These questions can stall a project […]
Your Year-End Profits: How Marketing and a C Corporation Can Create a Tax-Timing Opportunity
By: Deen Cadi, CPA, MSc, Founder and Managing Member, Deen Cadi CPA, PLLC A case study for CEOs and CFOs models how a $600,000 year-end prepayment to a C corporation can produce about $876,000 in tax saved or earned over five years, and why the sale date alone can swing the final tax bill by […]
Why Inna Chornokan Built Her Aesthetics Business Around Saying “No”
In an industry where every additional procedure can become another transaction, Inna Chornokan is building a different kind of business logic: sometimes protecting the relationship with a patient means recommending less, or recommending nothing at all. Most businesses are trained to close the sale. A customer arrives interested in a product. The company explains its […]
