The 1% Problem: Why Almost No Enterprise Brand Tests and Learns in Public
Enterprise brands invest millions in consumer research and market intelligence as well as campaign planning. Yet research by Socially Powerful, based on a survey of more than 300 enterprise FMCG marketers across the U.S. and U.K., found that only 1% of campaign ideas originate through testing and learning in public. The finding is difficult to […]
How the Westhora Team Delivers Results in Idaho Real Estate
In real estate, the difference between a good experience and a stressful one often comes down to who is standing beside you. Katie Westhora, Lead Agent at Top Idaho Homes, has spent more than a decade building a reputation that rests on that idea. She ranks among the top agents in Idaho, and the reviews […]
PayPal Winds Down Venture Investment Unit Amid Restructuring
PayPal Ventures is being phased out as part of a corporate restructuring initiative led by PayPal CEO Alex Chriss, according to reports released on June 16. The decision affects the company’s venture investment division, which has backed numerous startups over the past decade, and represents one of the latest operational changes introduced since Chriss took […]