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By: Marcus L. Reid
Network Marketing has long offered individuals an alternative path to personal and financial growth. For some, it's a side hustle. For others, it becomes a full-blown calling. For John Forston III, it began with a curious college invitation and evolved into a life-shaping career rooted in leadership, leverage, and learning. Over the past three decades, he has built not just a business—but a belief system grounded in integrity, consistency, and empowerment.
Photo Courtesy: Paul Montoya at Muse Events 
Photo Courtesy: Paul Montoya at Muse Events
A College Invitation That Sparked a Career
John didn’t set out to enter Network Marketing. Like many, he was first introduced to the concept by a friend. It was 1994, and he was a college student when he attended what he thought was a casual get-together. Instead, he found himself in a meeting that opened his eyes to an entirely different way of earning and living. Though he didn’t join that company at the time, the seed had been planted. Two years later, he encountered the industry again—and this time, he said yes. The real turning point came about a year after joining, when he attended the company’s annual convention. That event solidified his belief in the power of Network Marketing. The training was intensive, the atmosphere electric, and the vision unmistakable. He took notes feverishly, understanding that the knowledge gained there was more valuable than most people realize.The Power of Leverage and Smart Recruiting
What makes some Network Marketers succeed while others stall out? According to John, the answer is exposure—and not just any exposure, but exposure to the right people. Early on, he learned that Network Marketing is both a numbers game and a people game. Who you approach, how they perceive you, and whether they align with your values makes all the difference.Leading with Values, Not Hype
Integrity is a word thrown around a lot in business, but John lives it. His philosophy is simple: Be yourself. He urges new team members not to pretend, not to overpromise, and not to get caught up in hype. Instead, he recommends becoming a student of the industry—learning, adapting, and growing with purpose. He also cautions against overloading newcomers. “Don’t drown them in calls,” he says. “Find out how much time they can realistically commit and work with them accordingly.” His focus is not on fast starts, but sustainable growth. By empowering others to take ownership of their journey, he helps them build businesses that last.A Real Business with Real Products
John is also quick to point out a key principle that often gets lost in the excitement of opportunity: the product must stand on its own. If the product or service cannot deliver value independent of the compensation plan, then the model won’t last—and neither will the business. “A new person can succeed right out of the gate if the product is strong,” he says. “But they have to treat it like a business. If you treat it like a hobby, it’ll cost you like one. If you treat it like a business, it will pay you like one.” This clarity is what sets John apart. He’s not selling a dream—he’s building a system. His approach keeps the focus on ethics, substance, and repeatable processes. That’s what keeps the wheels turning, even years down the line.Measuring Success Beyond Money
Financial gain is often the headline in Network Marketing, but John doesn’t measure success solely by earnings. For him, the real satisfaction comes from seeing replication take root. When his phone buzzes with a request for a three-way call, he knows he’s making an impact. That’s how he gauges growth—not just by volume or rank, but by the momentum others are generating on their own. He wants his story to prove that success is possible—on your terms and at your pace. Whether someone has ten hours a week or forty, he believes there’s room to win if the commitment matches the vision.