Winning Strategies for Reselling Communication Solutions

Winning Strategies for Reselling Communication Solutions

In today’s fast-paced business landscape, communication solutions have become essential for organizations to maintain a competitive edge. With the rise of cloud-based technologies and the demand for seamless connectivity, reselling communication solutions has emerged as a lucrative opportunity for value-added resellers (VARs) and managed service providers (MSPs).   

But to succeed in this competitive market, it’s recommended to adopt winning strategies that set you apart. Read on to learn about them.

Specialization and Expertise 

In the ever-evolving world of communication technology, specialization is key. By focusing on a specific niche or industry, you can establish yourself as an expert in that domain. This allows you to understand the challenges and requirements of your target market and positions you as a trusted advisor. 

Develop in-depth knowledge by:

  • Investing time and resources in gaining comprehensive knowledge of the communication solutions you plan to resell
  • Staying updated on your chosen niche’s latest trends, technologies, and best practices
  • Attending industry events, participating in webinars, and pursuing relevant certifications to enhance your expertise

Value-Added Services 

Reselling communication solutions is more than just offering products; it’s about providing a complete solution that addresses your client’s needs. By offering value-added services, you can differentiate yourself from competitors and strengthen client relationships. 

Services to consider include:

  • Consultation and needs assessment 
  • Customization and integration 
  • Training and support 
  • Managed services and ongoing maintenance 
  • Data migration and implementation 

Moreover, you can count on the expertise of companies like SkySwitch that cater to incumbent local exchange carriers (ILECs) and the like to add significant value to your services. They have all the right tools to fulfill your clients’ diverse communications requirements.

Strategic Partnerships 

Partnering with leading communication solution providers can open up new opportunities and give you access to cutting-edge technologies, resources, and support. Building strong relationships with vendors allows you to leverage their expertise, marketing resources, and channel programs to enhance your offerings and drive sales. 

Here’s how you can choose the right partners:

  • Evaluate the vendor’s reputation, product portfolio, and market share. 
  • Consider their partner program benefits, such as training, marketing support, and incentives. 
  • Align with vendors whose solutions complement your existing offerings or target market. 
Winning Strategies for Reselling Communication Solutions

Effective Marketing and Sales Strategies 

Having strong marketing and sales strategies is essential. You can increase brand awareness and drive sales by effectively promoting your offerings and engaging with potential clients. 

Here are some marketing tactics to try:

  • Develop a comprehensive digital marketing plan that includes a user-friendly website, social media presence, and targeted advertising campaigns. 
  • To establish thought leadership, leverage content marketing by creating informative blog posts, whitepapers, and case studies.
  • Attend industry events and trade shows to network and showcase your solutions. 

When it comes to sales, here are some approaches:

  • Implement a consultative sales approach to understand your client’s unique needs and provide tailored solutions. 
  • Develop a structured sales process with defined stages and follow-up procedures. 
  • Invest in sales training and equip your team with the necessary skills to effectively communicate the value of your offerings. 

Customer-Centric Approach 

Exceptional customer service is crucial in the communication solutions industry. A customer-centric approach can foster long-lasting relationships, build trust, and encourage customer loyalty. 

You can enhance customer experience through the following ways:

  • Implement robust support systems, including knowledgeable technicians and responsive customer service channels. 
  • Proactively gather customer feedback and promptly address any concerns or issues. 
  • Offer ongoing training and support to ensure your clients can fully leverage your communication solutions. 

Embracing Emerging Technologies 

The communication solutions industry constantly evolves, with new technologies and innovations emerging regularly. To stay ahead of the curve and meet your clients’ ever-changing needs, it’s essential to embrace emerging technologies and integrate them into your offerings. 

Here are some cutting-edge solutions worth looking into:

  • Cloud-based communication platforms 
  • Unified Communications as a Service (UCaaS) 
  • Internet of Things (IoT) connectivity solutions 
  • Artificial intelligence (AI) and machine learning (ML) for communication optimization 

By staying informed about the latest technological advancements and incorporating them into your portfolio, you can provide your clients with future-proof solutions that enhance their operational efficiency, productivity, and competitiveness. 

Scalability and Flexibility 

Businesses of all sizes have varying communication needs, which can change as they grow or adapt to market conditions. As a reseller of communication solutions, it’s crucial to offer scalable and flexible options to accommodate your clients’ evolving requirements. Here’s how to go about it:

  • Provide modular communication solutions that can be easily expanded or scaled down. 
  • Offer customizable options that allow clients to tailor the solutions to their specific workflows and processes. 
  • Implement flexible pricing models, such as subscription-based or pay-as-you-go plans, to meet diverse budgetary requirements. 

By offering scalable and flexible solutions, you can position yourself as a long-term partner for your clients, supporting their growth and adapting to their changing needs over time. 


Achieving success in reselling communication solutions demands a strategic approach that combines specialized expertise, value-added services, strategic partnerships, effective marketing and sales tactics, a customer-centric mindset, and the ability to seamlessly embrace emerging technologies. This multifaceted strategy positions you as a trusted partner, delivering tailored solutions that meet evolving client needs while driving sustainable business growth and long-term success.


Published by: Khy Talara



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