By: Shawn Mars
January 22, 2026 | A Private Platform for Visionary CEOs
In an era where leadership is more visible than ever, the most influential CEOs are no longer seeking stages. They are seeking platforms – environments that sharpen strategic thinking, elevate leadership narratives, and connect them with peers operating at the same altitude.
On January 22, 2026, during the World Economic Forum in Davos, the Loft of Shared Dreams returns to Davos under the theme “The Privilege of Executive Influence – Leadership as Stewardship, Not Status.” The Loft convenes CEOs, board members, and senior executives who recognize that influence is not an entitlement, but a responsibility – one that demands clarity of intent, moral courage, and long-term thinking.
Executive influence today extends far beyond organizational boundaries. It shapes cultures, markets, public trust, and the future of entire industries. With that reach comes a duty to act with discernment, restraint, and accountability – to steward not only performance, but people, ecosystems, and societal impact.
The Loft of Shared Dreams is a curated platform for leaders who understand that true influence is exercised quietly, thoughtfully, and in service of something larger than personal success. Through intimate conversations, high-level panels, and visionary ideas worth doing, we create a space where leadership is examined not as a position to be claimed, but as a privilege to be earned – and upheld.
From Gathering to CEO Platform
The Loft of Shared Dreams was never designed as a traditional Davos event.
It was founded by Marina Cvetkovic, CEO coach and executive advisor, as a response to what she observed consistently in her work with CEOs across industries: extraordinary leaders surrounded by exposure and access – yet lacking spaces designed for a high-quality peer-level dialogue.
“Most CEOs don’t need more visibility,” says Marina Cvetkovic, Founder of the Loft of Shared Dreams. “They need environments where they can think clearly and challenge assumptions.”
What began as an intimate gathering quickly evolved into a trusted CEO platform. Executives stayed long beyond the formal agenda. Conversations evolved into private strategy sessions. Speakers became collaborators.
And many are returning in 2026. “The Loft became a platform because CEOs treated it as one,” Marina reflects. “They didn’t come to speak. They came to think – together.”
A Strategic Partnership with Oxford Talks
A defining element of the 2026 edition is the strategic partnership with Oxford Talks, a globally respected platform dedicated to Visionary Ideas Worth Doing.
Oxford Talks is known for curating ideas with intellectual rigor, cultural relevance, and long-term societal impact – qualities that align seamlessly with the ethos of the Loft of Shared Dreams.
“Oxford Talks brings an exceptional level of depth and credibility to the platform,” says Mirabela Lauterbach, Head of Partnerships. “This partnership ensures that the ideas shared at the Loft are not only discussed in the room, but amplified far beyond Davos through a world-class media ecosystem.”
As official media partner, Oxford Talks will curate, capture, and distribute select conversations and ideas emerging from the Loft – extending their reach to a global audience of leaders, institutions, and decision-makers long after WEF week concludes.
For visionary CEOs, this partnership offers something rare: a pathway from private dialogue to lasting thought leadership – without compromising the integrity or exclusivity of the room.
Why Visionary CEOs Choose the Loft at Davos
Davos remains one of the world’s most powerful convergence points. But for CEOs operating at scale, access is no longer the constraint – discernment is.
“The Loft of Shared Dreams was built for leaders who are deeply intentional about where they show up,” Mirabela explains. “Our partners and participants value relevance over reach, and influence over impressions.”
The Loft serves as a counter-space within Davos – offering:
- CEO-level dialogue
- Carefully curated peer groups
- Conversations designed for complexity and nuance
- Strategic positioning that extends beyond one week in January
January 22, 2026: A CEO-Curated Leadership Agenda
The 2026 edition of the Loft of Shared Dreams takes place on January 22, thoughtfully positioned within the WEF week. The program is designed as a full-day, invitation-only CEO experience, convening leaders across key sectors shaping the global agenda, including:
- Health & Life Sciences
- Mental Health & Human Performance
- Luxury & Travel Retail
- Enterprise Leadership & Executive Ambassadorship
At its core, the Loft of Shared Dreams is built on a single conviction: the quality of the room determines the quality of the outcome. Every CEO invited is selected not just for their role, but for their capacity to think enterprise-wide, engage openly, and lead beyond their organization.
“Our partners see this as a long-term strategic alignment,” Mirabela adds. “They are investing in a platform that reflects how modern CEOs lead – with intention, selectivity, and clarity.”
Participation – whether as an attendee or as a contributor to the dialogue – is curated with intention, in alignment with the caliber of leaders the platform serves. Visionary CEOs, founders, chairs, and senior executives who feel aligned with the ethos of the Loft are invited to apply to attend the January 22, 2026 gathering in Davos.
In parallel, in partnership with Oxford Talks, a select number of participants will have the opportunity to apply to share a Visionary Idea Worth Doing through an Oxford Talk — with curated support and global media amplification extending far beyond Davos.
“As a platform, our responsibility is to the quality of the room and the integrity of the ideas shared within it,” says Marina Cvetkovic. “That’s why we invite leaders not simply to register, but to apply – both to attend and, where appropriate, to contribute their ideas to the wider world.”
Applications are now open:
- Apply to attend the Loft of Shared Dreams in Davos
https://luma.com/uu8b8aum - Apply to give an Oxford Talk – Visionary Ideas Worth Doing (Davos Edition)
https://oxfordtalks.typeform.com/losddavos
Each application is reviewed to ensure alignment with the platform’s purpose, the quality of dialogue, and the peer-level nature of the room.
For Davos partnership opportunities: mirabela@elevatebrands.ch
