Schools celebrate academic achievement, athletic success, and artistic talent, but one crucial trait often goes unrecognized: kindness. While students are often encouraged to be compassionate, few systems consistently acknowledge and reinforce these behaviors in the same way as grades and trophies do.
Jessica Hansen’s Kindest Kid in America initiative seeks to change that, making kindness more than a suggestion. Instead, it can become an integral part of school culture, shaping behavior through recognition, storytelling, and community engagement.
The Potential of Recognition in Shaping Behavior
Research in neuroscience and behavioral psychology indicates that recognition may play a significant role in reinforcing positive habits. When students receive public acknowledgment for their kindness, their brains release dopamine, which can strengthen motivation and the desire to repeat the behavior. Over time, this reward system could help turn isolated acts of kindness into more consistent habits.
Beyond individual impact, kindness often has a ripple effect. When one student is honored for their compassion, it can set an example for others, creating a chain reaction throughout the school. Assemblies that challenge students to perform 5,000 acts of kindness in five days have demonstrated how quickly a culture might shift. Schools frequently exceed the challenge, suggesting that kindness thrives in the right environment.
Scaling Kindness: A Structured Approach
The Kindest Kid in America is designed to help make kindness a structured, repeatable practice. The initiative has already expanded into nine states and hopes to reach all 50. Schools can choose between two models: a speaker-led assembly featuring Jessica Hansen or an “assembly in a box” option with a recorded message, providing flexibility for schools with different budgets.
To broaden the program’s reach, new educational materials are in development. A curriculum will aim to guide students in empathy, compassion, and awareness. Schools might also have access to a Kindness Club in a Box for $50, offering structured activities to sustain the momentum.
The program also encourages involvement from local communities. Schools are invited to include figures such as mayors and news reporters in assemblies, reinforcing the idea that kindness matters beyond school walls.
Bringing Teen Voices Into the Movement
One of the recent emerging ideas involves teenagers in the initiative as authors. Recognized elementary students could have books written about them by local teens, offering mentorship opportunities and strengthening community ties. Teens would potentially be paid for their work, gaining the unique achievement of becoming published authors while directly impacting younger students.

Reshaping School Culture Nationwide
Many schools rely on recognition programs that primarily focus on academic or athletic success. While these achievements are important, they may not fully reflect the qualities that help students become empathetic individuals. Schools that have incorporated kindness into their culture through structured initiatives often note improvements in student interactions and overall morale.
The Kindest Kid in America offers an alternative to traditional reward structures by positioning kindness as a recognized and celebrated trait. It provides educators, parents, and community leaders with a framework they can consider to foster lasting change.
The Future of Kindness in Education
This initiative is more than just an award; it’s an approach for making kindness a more central part of education. With continued expansion, strategic partnerships, and new offerings, The Kindest Kid in America has the potential to redefine how schools approach social-emotional learning.
As schools, parents, and organizations look for ways to integrate kindness into education, The Kindest Kid in America offers a practical path. The vision is simple yet meaningful: help make kindness as valued as academics and athletics, supporting students as they grow into compassionate, community-driven leaders.
Published by Jeremy S.