By: Marissa Ross
How Two Women Turned a Treasure Box Into a Global Brand
In the heart of every iconic brand lies a story of passion, perseverance, and vision. For Surya and the Moon, the jewelry brand redefining heritage-inspired designs for modern women, that story begins with a deeply personal journey between two women: Sneha Calarese and Keri Clavin. Together, they’ve created a brand that transforms family heirlooms into wearable art, bridging the gap between tradition and contemporary design.
A Legacy Unearthed
The origins of Surya and the Moon began with a profound moment of loss and discovery. After the passing of Sneha’s mother, Swapna Kulkarni, Sneha found herself exploring the jewelry her mother had left behind—pieces that held decades of family stories, tradition, and love. Swapna’s lifelong friend, Keri, stood by Sneha as she unearthed these treasures in her mother’s estate in India.
“Sneha would share stories as we sifted through hundreds of pieces,” Keri recalls. “It was like unlocking a treasure chest filled not just with jewelry but with memories and history.” The experience planted the seed for a one-of-a-kind brand, born from the desire to bring these stories into the present while honoring their timeless significance.
The Women Behind the Brand: Sneha Calarese
Raised in Mumbai, India, Sneha grew up surrounded by the vibrancy of Indian culture. Jewelry was more than adornment in her family—it was a reflection of love, identity, and tradition. “In India, jewelry represents more than wealth,” Sneha explains. “It’s about stories passed from generation to generation.”
When she realized the depth of meaning behind her mother’s and great-grandmother’s jewelry, Sneha knew she wanted to share that heritage with the world. With Surya and the Moon, Sneha honors her family’s legacy while empowering others to rediscover their own through handcrafted designs.
Keri Clavin: Melding Modernity with Tradition
Keri, a New York native, brings her own rich perspective to the brand. Growing up in a family that celebrated milestones with jewelry, she developed an appreciation for its emotional significance. Her career in high-fashion retail equipped her with the expertise to modernize traditional Indian designs, making them accessible and wearable for today’s global audience.
“Jewelry has always been a way to mark life’s special moments,” Keri shares. “With Surya and the Moon, we’re creating future heirlooms that carry stories forward.”
A Tribute to the Sun and Moon
The name “Surya and the Moon” perfectly encapsulates the brand’s ethos. Surya, meaning “sun” in Sanskrit, symbolizes constancy and tradition. This is reflected in the Heritage Collection, where classic Indian designs preserve family stories and cultural pride. The Moon represents evolution and creativity, embodied in the Featured and Custom Collections, which embrace modern design and individual expression. Together, these elements create a harmonious balance, honoring the past while inspiring the future.
A Brand with Purpose
Surya and the Moon is more than just jewelry—it’s a vessel for storytelling. Each piece is crafted using ethically sourced gemstones, recycled metals, and eco-friendly packaging, reflecting Sneha and Keri’s commitment to sustainability.
Beyond their dedication to craftsmanship, the co-founders are passionate about empowering women to embrace their heritage. Whether it’s a crescent moon necklace symbolizing new beginnings or a custom piece inspired by family heirlooms, Surya and the Moon enables customers to carry their stories forward beautifully and meaningfully.
Looking to the Future
As Surya and the Moon continues to grow, Sneha and Keri remain focused on their shared mission: creating jewelry that transcends time. Future plans include expanding globally, introducing limited-edition collections, and partnering with organizations to further their sustainability efforts.
For Sneha and Keri, Surya and the Moon isn’t just a business; it’s a legacy. “Jewelry tells the story of a life well-lived,” they say. “With Surya and the Moon, it’s a story that will never fade.”
Published by Elle G.
