By: Heather Wrixon
At this year’s DesignerCon Las Vegas, creative visionary Michelangelo Falcon unveils his long-anticipated high-fashion lifestyle brand, Son of May by Michelangelo, a deeply personal expression of art, identity, and duality. This global release marks a new chapter in Falcon’s storied creative career, blending the worlds of high-end streetwear, spirituality, and design in a way that feels both intimate and revolutionary. Falcon’s debut collection is set to captivate fashion lovers, collectors, and art enthusiasts alike with its unique fusion of luxury and personal narrative.
Michelangelo Falcon, known to many for his multifaceted talents as a reggaeton artist, songwriter, and serial entrepreneur, has spent over 15 years shaping creative direction and developing brands. His ventures have spanned music, fashion, and lifestyle, each project reflecting his boundless creativity and passion for pushing boundaries. With Son of May, he channels that diverse experience into something profoundly personal, creating a collection that’s not just about clothing, but a message—a reflection of his journey, his struggles, and his growth.
The inspiration behind Son of May is deeply rooted in Falcon’s religious upbringing, family heritage, and the symbolic significance of his birth month, May, as well as his zodiac sign, Gemini. As a Gemini, Falcon has long been fascinated by the duality of human nature—our contrasting desires, personalities, and identities. This tension between opposing forces is at the core of the brand, which explores themes such as good and evil, light and shadow, and the ongoing internal battle between these dualities. Each piece in the collection is a manifestation of this philosophical exploration, expressed through meticulous craftsmanship and visionary design.
The design process for Son of May is a blend of tradition and innovation, with every piece being designed, developed, and manufactured in Los Angeles—the city where Michelangelo was born and raised. The brand is a love letter to the city that shaped him, with each garment and accessory infused with the spirit of LA’s creative pulse. From the initial concept to the final product, Son of May represents Falcon’s unwavering dedication to authenticity and artistic integrity. The collection features luxury materials, elevated streetwear silhouettes, and a commitment to sustainability. The pieces are as much about the art of fashion as they are about telling a story, creating an experience for those who wear them.
At the heart of the brand’s debut is a focus on limited-edition, collectible releases, designed for those who appreciate the intersection of art and fashion. Each item in the collection is a carefully curated piece, crafted with attention to detail and a passion for excellence. The exclusivity of Son of May ensures that every wearer is part of something unique—an extension of Falcon’s personal vision and creative journey.
The DesignerCon showcase, taking place from November 15 to 17, 2025, at the Las Vegas Convention Center, will feature a special Son of May booth, designed exclusively for the event. This highly anticipated showcase offers a first look at the collection and allows attendees to experience the brand up close. Among the event’s highlights are exclusive capsule drops, featuring four signature hat styles. Each hat represents the brand’s central motif of duality: the balance between good and evil, light and dark. The designs are bold yet refined, embodying the essence of Son of May and its deep philosophical roots. These limited-edition hats will be available to the public for the first time at DesignerCon, marking the official global debut of the brand.
The debut collection not only features clothing and accessories, but also serves as an invitation into the world of Son of May. It encourages self-expression, invites introspection, and challenges the conventional boundaries between fashion, art, and identity. Through this bold new endeavor, Michelangelo Falcon is reimagining what it means to create—blurring the lines between culture, art, and self-discovery.
As Falcon continues to grow the brand, Son of May will be more than just a fashion label. It’s an ongoing narrative, a celebration of the complexities that make us human, and a movement that speaks to anyone who seeks to express their individuality through style. With the official global launch at DesignerCon, Son of May by Michelangelo is poised to leave an indelible mark on the fashion world, offering a new lens through which to view the intersection of luxury, spirituality, and personal identity.
Tickets for DesignerCon Las Vegas 2025 are available now at designercon.eventround.com.
Michelangelo will also step into his other creative persona, DJ Pedro, to host and perform at the official DesignerCon opening party at Ghostbar at The Palms, where art, sound, and fashion will collide in an immersive nightlife experience celebrating creativity and self-expression.
“This brand embodies my soul, my passion, my love, my reason for creating,” Michelangelo shared. “Son of May is my newest creative outlet, born from everything I’ve lived and believed. It’s who I am.”
As Son of May by Michelangelo makes its global debut, it stands as both a reflection of Michelangelo’s personal evolution and a bold new statement in the world of high-end fashion, one that invites the world to explore identity, artistry, and authenticity through his eyes.
For exclusive access and RSVP details for the launch, visit sonofmay.com and follow @michelangelofalcon for updates from DesignerCon Las Vegas 2025.
