New business models are emerging in the real estate industry as the need for change evolves. These new models challenge how real estate brokerages and independent real estate agents generate revenue.

The overall percentage of commission offered is one of the most important things to consider if you are a licensed real estate agent assessing the most suitable brokerage choices. Some professional brokerages offer a 20% commission rate, with the ability to earn 100% if a cap is reached.

However, the 100% commission real estate broker model is a newer model that presents an enticing new approach to how real estate agents generate revenue. Cloud Realty is now one of the most sought-after real estate firms in the United States, with over 200 agents under management.

Former 7-figure CEO Sean Redinger is transitioning to the broker model and adopting a fresh strategy that is expected to revolutionize the industry. He has worked with numerous real estate agents inside his current marketing agency, which is why he is dedicated to helping real estate agents generate more commissions. On onboarding calls, support calls, and coaching conversations during this time, Sean Redinger frequently overheard the same concern: “My broker doesn’t help me, and I’m giving away too much in commissions.”

The new business model is set to launch as a virtual nationwide brokerage on Cloud Realty, the marketing tool will function as both a referral brokerage and a cloud-based virtual brokerage and will allow real estate agents to keep 100% of their commissions on self-generated leads.

Sean Redinger states that a common concern amongst real estate agents is that they are giving up tens of thousands of dollars in commissions in order to reach their cap with the current brokerage model, which is a known marketing tactic that nationwide franchises use.

With the current broker model, there is often, for example, a $16,000 cap. This means a real estate agent would be required to generate $80,000 in Gross Combined Income (GCI) before they are eligible to earn 100% commission. In this instance, they would get to keep $30,000-40,000 of the GCI in commissions.

However, with the broker model implemented through Cloud Realty, if a real estate agent were to acquire $50,000 in GCI, they would keep $48,000 of the GCI. As a leading figure within the real estate space helping existing and upcoming real estate agents gain tremendous amounts of momentum in their core area, Sean is cautious and selective as to who they allow into their brand new firm. These technological advancements, combined with the new business models emerging in the industry, are transforming the way people buy and sell properties. As the real estate industry continues to evolve, it is essential for real estate agents and brokerages to keep up with these changes and adapt to new models and technologies to stay competitive in the market.