Considering how quickly technology advances, we need entrepreneurs like Samuel Despotidis, who understand that adaptability and innovation are the keys to success. With his two businesses, Pulp Digital and Zesty Agency, Sam has disrupted the digital marketing landscape and established himself as a prominent figure in the industry.
Sam leverages 10 years of experience in the marketing industry and he’s had a hell of a journey as an entrepreneur. It all started during the COVID-19 pandemic when he quit his corporate marking job and start his own business. New beginnings are always nerve-wracking, and a pandemic didn’t help, but Pulp Digital was born with the ambition to shake up the classic “ads agency” model.
Starting a new business is challenging in the middle of a pandemic, especially with little to no marketing budget. That’s when he decided to try this little app called TikTok, which was taking the internet by storm in late 2021. Sam went on to become one of the first marketing educators on the platform by sharing valuable tips relating to marketing, technology and software.
He was focused on inspiring new marketers, but also getting his content to brands and companies that he could convert into Pulp Digital clients. Within 1 week of being on TikTok, Sam’s following grew to 10k and he got over 50 inquiries for his services at Pulp Digital. This is how Sam discovered the power of TikTok as a marketing tool and became obsessed.
For 18 months, Sam continued growing Pulp Digital into an industry-leading agency and he was even listed as one of the Top 15 Marketing Minds in 2021. Slowly but surely, Pulp Digital became known for working with emerging and established brands in Australia, most notably Mingle Seasoning, Milligram, and FinerRings.
Needless to say, Sam also continued growing his social media. Particularly his TikTok platform, which now boasts over 650k followers, and his Instagram platform with over 135k followers. Sam’s hard work, expertise, and continuous search for innovation in the marketing field has allowed him to become one of the top 0.1% creators in Australia and he’s also in a partnership with TikTok, as a part of their Learn on TikTok program.
Once Pulp Digital was established enough, Sam decided to go a step further in his career, and that’s where Zesty Agency comes into the picture. Along with business partner Emily Lucin, Sam opened Zesty Agency in November 2022 with the goal of coaching small businesses on how to “sell on TikTok” with advanced techniques.
Emily and Sam have combined their expertise to guide creators and businesses on how to grow a following, build a community and generate sales. They offer 1:1 coaching and their approach has proven to be very successful. So far, they have already coached over 50 businesses with some having tremendous success, generating over 7 figures in revenue.
Though Zesty Agency is still new, they are already building an impressive track record and they have helped many clients have their viral moment, amassing millions of views on their videos. The sky is truly the limit for Emily and Sam in this new venture, and we can’t wait to see what else they have in store.
With Pulp Digital and Zesty Agency, clients can truly elevate their online presence and stand out from the pack. So, whether you’re a business or content creator looking to jump to the next level, or an aspiring entrepreneur seeking inspiration, keep an eye on
Samuel Despotidis and his trailblazing businesses. The future of digital marketing has arrived, and he’s one of the entrepreneurs at the forefront.
If you’re ready to unlock limitless potential, get in touch with Sam on Instagram, TikTok, or LinkedIn. Visit the Pulp Digital and Zesty Agency websites to learn more about the services he offers!
