By: Elena Mart
E-commerce has become a vital part of global trade, and one noteworthy player in this arena is RZKU.com. Founded by Mr. Munna, an Australian-based entrepreneur, this platform has successfully carved out a niche market for Australian-made health supplements, particularly within the Asia-Pacific (APAC) region. This market is not just niche; it’s burgeoning, driven by a significant number of health-conscious individuals in the middle class who have developed a strong preference for high-quality, locally sourced vitamin products.
Recognizing this growing demand, Mr. Munna took a strategic step forward by launching a separate B2C e-commerce platform, RZKU.Asia, on July 1, 2025. This initiative is supported by Sydney Business & Technology Group Pty Ltd, highlighting a collaborative effort to tap into the expanding market. Mr. Munna’s extensive experience in e-commerce and his role as Director and CEO of the company lend credibility and foresight to this new venture.
The dietary supplements market is witnessing remarkable growth, with its valuation reaching USD 3.59 billion in 2024 and projected to soar to USD 6.95 billion by 2033, reflecting a compound annual growth rate (CAGR) of 7.62%. In particular, the vitamins and minerals segment is a significant contributor, valued at AUD 1.91 billion (USD 1.28 billion) in 2024 and expected to grow to AUD 3.49 billion (USD 2.34 billion) by 2034, achieving a CAGR of 6.2%. This surge is largely attributed to rising health awareness in the wake of the pandemic, where consumers are increasingly focused on enhancing their immunity and overall wellness. The trend towards personalized supplements, tailored to individual genetics, lifestyles, and biomarkers, is also gaining traction.
E-commerce is dominating the landscape for online sales, primarily due to the convenience it offers consumers and the extensive range of products accessible at their fingertips. The Asia-Pacific region is leading the charge in this digital transformation, currently accounting for 62.6% of global online retail sales. This dynamic market is an exciting blend of mature digital economies such as China and South Korea, along with rapidly developing markets like Malaysia, Indonesia, the Philippines, and Singapore. Future projections suggest that the APAC e-commerce market could reach a staggering $13.2 trillion by 2032, reinforcing its status as a trendsetter in digital commerce and signaling vast growth opportunities for businesses.
Mr. Munna emphasized that RZKU.Asia is more than just an online store; it’s a unique one-stop platform where consumers across the APAC region can conveniently access quality Australian-made health supplements with just a click from their smartphones or computers. He pointed out that the rise of cross-border e-commerce is not merely a trend but a profound shift, fueled by technological advancements, changing consumer behaviors, and enhanced global market integration. In 2025, this sector is poised to represent a multi-billion-dollar opportunity, driven by regional leadership, evolving consumer preferences, and innovative logistics and payment solutions.
The implications of this venture are significant, as it not only stands to expand Australia’s economy but also promises to create more jobs within the country. With a clear vision and strategic planning, Mr. Munna and the RZKU.Asia brand are set to make a meaningful impact on the health supplement market in the APAC region.
