As artificial intelligence (AI) becomes more integrated across industries, some network marketing teams are exploring how it might support their operations. One of them is Riway Royalty — an independent team within Riway International — which is experimenting with how AI may assist in communication, branding, and team development.

Rather than replacing people or relationships, Riway Royalty is treating AI as a tool to support routine tasks and add consistency to how members represent themselves. These early explorations are part of an internal initiative to streamline workflows and reinforce structure.

Digital Support for Communication

Riway Royalty’s approach has long focused on team development and leadership. As part of this, the team is introducing optional AI tools to assist with repetitive daily tasks that members often handle manually.

For instance, content generation tools are being tested to support written outreach and campaign planning, such as video scripts, follow-up messages, or message templates for different types of prospects. These tools are intended to provide optional templates or suggestions, with the individual still responsible for reviewing and finalizing their communications.

In this setup, AI plays a supportive role—offering structure and ideas—while personal input remains essential.

Rethinking Team Training

Riway Royalty is also looking at AI-assisted formats for onboarding and training. Instead of relying solely on traditional presentations, the team is incorporating more interactive formats using digital support tools. For example, some new members may encounter guided experiences delivered by avatars to supplement existing materials.

These tools offer an additional format that complements existing training methods, allowing members to revisit material at their own pace and in their preferred format.

This approach does not eliminate human mentorship. Instead, it helps reduce the need for repeated manual explanations and allows team leaders to dedicate more attention to individual guidance.

Supporting Personal Branding

Personal branding is emphasized in Riway Royalty’s leadership model, with the understanding that prospects often look up members online before engaging. A consistent online presence can be valuable.

Some members use AI tools to help brainstorm content ideas or review their online presence, while continuing to personalize how they engage with different platforms. These tools may help organize posts or inspire content that reflects the user’s tone and target audience.

The goal is not to rely on AI for mass-produced messaging, but to maintain alignment across platforms with user-reviewed material.

Tools for Digital Presentation

Riway Royalty is also exploring the use of smart landing pages and marketing tools that adjust content based on general user interaction. These digital tools may include features that adjust displayed information based on general user interaction patterns, helping team members offer a more tailored presentation.

Additionally, some members are testing tools like voice and avatar cloning. These features allow them to share pre-approved content in multiple languages or formats without manually recreating each one. This is intended to help members share information more efficiently, especially when communicating across languages or time zones.

While these tools are evolving, the focus remains on helping members stay visible without being online at all times.

A Supportive Approach, Not a Shortcut

Within Riway Royalty’s framework, progress is not described by rank or title but by how many others a member helps develop. This guiding principle remains at the center of their approach—even as technology is introduced.

AI is positioned as an optional extension of a member’s toolkit—something that can help with outreach, organization, and communication—but it is not a substitute for building relationships or trust.

By providing optional tools to complement established methods, Riway Royalty encourages members to explore ways to manage their workflow while emphasizing personal involvement in the process.

Staying Grounded While Adopting Technology

Riway Royalty’s messaging around AI is grounded in practicality rather than predictions. These tools are presented as adaptable, optional resources depending on the needs and preferences of each member.

For those choosing to test these tools, the emphasis remains on communication, clarity, and consistency. The organization frames AI as a way to enhance—not replace—the human elements that network marketing relies on.

By combining longstanding practices with supportive digital tools, Riway Royalty is approaching AI integration with a focus on flexibility, repeatable systems, and maintaining strong team engagement.

Disclaimer: The strategies and tools described in this article are part of Riway Royalty’s internal experimentation and do not represent official practices or endorsements from Riway International. This article does not guarantee any specific results, earnings, or outcomes. Individual experiences in network marketing vary and are influenced by many factors, including effort, skill, market conditions, and compliance. Readers are advised to independently evaluate any technology or business method before implementation.

Published by Jeremy S.