By: Ethan Rogers
The pressures C-suite executives face in the corporate world are immense. Conservative estimates suggest that between 9% and 13% of these leaders struggle with challenges related to alcohol consumption. These figures are hardly surprising, given that the demands of their roles and the expectations of high-quality performance may lead to increased reliance on alcohol as a coping mechanism. Chris Shatek, founder of Chris Shatek Coaching, states the issue isn’t limited to the confines of executive suits.
More individuals find themselves in the “gray area of drinking.” “Many want to change their drinking habits because they know they’re detrimental to them but don’t do anything about it because they feel isolated,” he shares. The reason behind these feelings of isolation is the fact that their experiences don’t align with traditional definitions of alcohol misuse.
Shatek supposes that a significant barrier for those aiming to reduce or eliminate alcohol from their lives is appropriate support. Traditional avenues, such as Alcoholics Anonymous (AA), have been integral for those seeking to abstain from alcohol. While many have found success with AA, its approach doesn’t resonate with everyone.
Will-power-based quitting can be misaligned with modern understandings of habit formation and subconscious behavior change. Additionally, the requirement to publicly identify as an “alcoholic” may be a deterrent, especially for those who don’t identify with that label or fear societal judgment.
Interestingly, an intriguing trend has emerged where people turn to social media to find community, share their stories, and seek guidance on reducing or eliminating alcohol consumption. Shatek has observed this firsthand, intensifying his desire to create an avenue for individuals to do so. This desire led to the creation of Chris Shatek Coaching’s TikTok channel, which is often his first interaction with people looking to change their relationship with alcohol.
The company is known for developing programs that address the unique needs of individuals seeking an alcohol-free lifestyle. Its methodology emphasizes subconscious habit change over sheer willpower. What does this mean? It focuses on the underlying reasons behind one’s relationship with alcohol. Clients aren’t asked to see themselves as powerless or to adopt an identity they don’t connect with. They’re empowered to take control of their lives and make natural, sustainable, and free changes.
It’s worth noting that the coaching process is also private and confidential. Clients can engage from the comfort of their homes, a crucial factor for those concerned about privacy. The program also nurtures a supportive community of like-minded individuals, providing a sense of belonging and shared experience.
Client stories demonstrate the impact of Chris Shatek Coaching’s unique approach. Shatek shares an encounter with a client who had previously spent tens of thousands of dollars on a rehabilitation program only to resume drinking after completing it. After engaging with Chris Shatek’s Coaching, this individual could maintain abstinence. This may be due to the program’s emphasis on addressing subconscious drivers and offering ongoing support.
Adopting an alcohol-free lifestyle creates a ripple effect beyond the individual. Improvements in personal health, relationships, and professional performance diminish alcohol’s role in one’s life. People can redefine their relationship with alcohol by addressing the root causes of drinking and nurturing a supportive community, leading to holistic enhancements in quality of life.
Disclaimer: The article does not constitute medical or psychological advice. Individuals seeking to address alcohol consumption or related issues should consult with a licensed healthcare professional for personalized guidance and treatment. Results may vary, and past client experiences do not guarantee future success.
Published by Stephanie M.
