The digital space has become a very powerful platform for promotions, making content superior above all else. It is for this very reason that influencers became sought-after in the past few years. They showcase their lifestyle, hobbies, and personal preferences when it comes to fashion, signature items, travel destinations, and sports, among others. Rising Instagram influencer and celebrity blogger Nigar Alieva, on the other hand, believes that she can redefine the standards by posting content that rises above what is common nowadays.
More than just posting beautiful and engaging photos is Nigar’s desire to educate her followers about relevant topics in society today, from education, business, equality, the need to address social indifference, and unity, to mention a few. Nigar understands that she has a very important responsibility to be accountable for the kind of content she puts out there for all her followers to access. As a result of this, she opts not to waste the powerful platform made available to her. Instead, she chooses to use it to help shape the opinions of her followers and guide them to form intelligent decisions in life.
“Being an influencer is a big responsibility. You have to always filter what you share with people because every wrong information you give, every emotional answer, and response you give can be led to the media. Media may bring chaos and chaos brings emotional breakdowns,” Nigar Alieva shares.
True enough, people on social media get easily convinced by the things that influencers say. Not being able to validate information can result in drastic conflicts, and this is something that Nigar hopes to change, starting with herself. As a personal choice, she mostly uploads positive content. Over time, she has also identified what appeals to her followers the most. She often posts content on how to become an effective CEO, how to establish a business from scratch, how to confidently run a business regardless of one’s background, how to develop one’s personality, and how to control or manage one’s emotions.
In the course of upgrading the kind of content she presents to her followers, she noticed an instant improvement in engagement. She then realized that she was able to tackle a few topics that truly mean something to most of her followers. Inspired by their warm response, Nigar Alieva started strategizing on how to impact not just individuals but also communities.
“Many people want to develop their lost hopes back and we should be there for them. We are influencing, we must be supporting our community, our audience and give them the hope that would wake them up and drive them to get stronger,” Nigar Alieva adds.
As the world continues to brave the many challenges brought about by the pandemic, Nigar believes that this is the best time to bombard the internet with helpful and life-changing content. For her, this is also the best time to show empathy, to extend compassion where it is needed the most, and show underprivileged families that there are still so many people who are open to extending help. As she embarks on an uncommon journey to empower people online with eye-opening content, she hopes to motivate them to live their best lives no matter what the future holds.
Opinions expressed by CEO Weekly contributors are their own.