Meet Jay Shong: The Visionary Leader Behind Affinitive

Sourced Photo
Sourced Photo

Jay Shong, the Founder and CEO of Affinitive, is no ordinary leader. His journey from being a young CFO to an influential figure in Virtual CFO Services has been inspiring. 

With over a decade of experience in Corporate Management Accounting and Finance, Jay has held key positions in notable companies such as Intercontinental Hotel Group (IHG) and UMW Oil & Gas Bhd subsidiaries, overseeing operations in Australia and Malaysia​​.

A Leader in Corporate Management and Accounting

Jay’s specialty is optimizing finance operations, developing financial models, and providing fractional CFO services. His commitment to these areas is evident in his work with various clients, including VCs, budding entrepreneurs, start-ups, and SMEs. As a qualified CPA (Aust), Jay’s expertise lies in theory and is backed by practical experience and a deep understanding of the field​​.

A Visionary Behind Affinitive

Under the guidance and direction of Jay, Affinitive has flourished and expanded its services to become a reputable provider of Virtual CFO Services and Finance Optimization solutions. As a result, the company has successfully positioned itself as a valuable partner for businesses seeking to grow and prosper using a financially healthy approach.

By offering expert financial insights and strategic planning, Affinitive empowers businesses to make informed decisions that drive growth and long-term success. Through its comprehensive suite of services, including Virtual CFO support and financial optimization strategies, the company helps clients effectively manage their finances, identify opportunities for improvement, and ultimately achieve their goals.

An Advocate for Realistic Goals and Systematic Financial Management

Jay utilizes the best corporate practices to establish realistic goals for his clients. His approach to financial management helps businesses reduce their financial management burden, enabling them to focus on their core business operations. This philosophy is reflected in his work at Affinitive and is one of the reasons why the company has been successful under his leadership​​.

Active Speaker and Mentor

In addition to his role at Affinitive, Jay is also an active speaker at various workshops. He serves as a business mentor for CPA (Aust) and different incubator groups, supporting the future development of the business community. His passion for mentorship shows his dedication to his field and commitment to giving back to the community​​.

A Bright Future Ahead

Jay Shong is a leader to watch in the coming years. His innovative approach, expertise, and dedication make him a standout figure in his industry. As he continues to guide Affinitive toward new heights, there is no doubt that we can expect great things from him and his team.

Jay’s journey is a testament to the power of perseverance, vision, and leadership. His story is not just about his individual success but also shines a light on his vision for Affinitive and his ongoing commitment to the business community. Jay Shong is helping shape the future of enterprise social media marketing and technology solutions, one business at a time, through his work.


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