By: Maria Williams
LAKE SUCCESS, NY— Michael Ettinger, Esq., a leading figure in elder law estate planning, has been honored by Marquis Who’s Who, recognizing his four-decade commitment to protecting seniors’ assets and rights. As the founder and president of Ettinger Law Firm since 1991, Mr. Ettinger has shaped elder law estate planning practices, expanding the firm to 13 offices across New York and serving tens of thousands of clients. His skill in navigating complex legal matters for older adults has positioned Ettinger Law Firm as a leaading choice law firm.
A History of Leadership
Ettinger Law Firm’s roots trace back to 1991 when Mr. Ettinger, already an established attorney since 1980, decided to focus exclusively on elder law estate planning. Recognizing the unique challenges faced by older adults, he set out to create a law firm that could provide comprehensive solutions for their needs.
For more than three decades, Ettinger Law Firm has grown from a solo practice to a robust team of eight lawyers and 15 paralegals and support staff. This growth is a testament to Mr. Ettinger’s leadership in the field. He has been instrumental in shaping the elder law estate planning field, serving as a founding member of the American Academy of Estate Planning Attorneys and the American Academy of Special Needs Planning, as well as the past president of the American Association of Trust, Estate and Elder Law Attorneys.
Setting the Standard in Elder Law Estate Planning
What distinguishes Ettinger Law Firm is its unique approach to elder law estate planning. While many firms focus solely on estate planning or elder law, Ettinger Law Firm recognizes the importance of combining both aspects. Mr. Ettinger explains, “What’s the use of an estate plan if all the assets are lost to a long-term care facility because there is no elder law component to protect these assets?”
This comprehensive approach, which Mr. Ettinger coined “Elder Law Estate Planning,” has become the firm’s hallmark. It ensures that clients receive well-rounded solutions that not only address the distribution of assets upon death but also protect those assets during periods of disability or long-term care needs.
Ettinger Law Firm’s expertise spans a wide range of services, including living trusts, Medicaid asset protection trusts, Medicaid applications, wills, probate, estate administration and special needs trusts. The firm has prepared tens of thousands of estate plans and Medicaid cases, showcasing its depth of experience and commitment to client success.
Pioneering the Lifetime Elder Law Estate Planning Process
In addition to its comprehensive services, Ettinger Law Firm is one of the very few firms of its kind to provide free monitoring of clients’ elder law estate plans through its trademarked Lifetime Elder Law Estate Planning Process.
This system includes a free review of the client’s plan every three years, free computer monitoring of the plan for law changes, and a free weekly “Ettinger Elder Elert” to keep clients informed of the latest developments.
This proactive strategy ensures that clients’ plans remain current and effective, even as laws and personal circumstances change. It’s a testament to Ettinger Law Firm’s commitment to providing not just one-time services but long-term support to its clients.
A Legacy of Education and Empowerment
Beyond his legal practice, Mr. Ettinger is dedicated to educating the public about elder law estate planning. He is the author of several books, including “Ettinger on Elder Law Estate Planning,” and has contributed to numerous legal publications. His latest work, “Ettinger Law Firm’s Guide to Protecting Your Future” (2024), provides comprehensive insights into elder law estate planning as well as health and well-being for older adults.
Mr. Ettinger also shares his expertise through his weekly radio show and newspaper column, reaching a broad audience with valuable information and advice. This focus on education is a core part of Ettinger Law Firm’s mission to provide the highlevel of service to its clients and the community.
Looking ahead, Ettinger Law Firm’s focus remains on delivering quality services rather than on expansion. “Our goal isn’t to be the biggest but to be the best at what we do,” Mr. Ettinger emphasizes. The firm is dedicated to continuously improving its systems and processes to ensure a pleasant experience for clients and staff alike.
About Ettinger Law Firm
The Ettinger Law Firm utilizes a team of skilled lawyers and paralegals to provide exceptional legal services across its 13 New York locations. Mr. Ettinger’s commitment to excellence, extensive experience and thought leadership in the field have established him as a trusted authority in elder law estate planning.
About Marquis Who’s Who
Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who’s Who® website, www.marquiswhoswho.com.
Published by: Holy Minoza