Starting and scaling a venture is no piece of cake in today’s highly complex commercial space. After all, regardless of how relatively easier it is now to elevate an establishment to incredible heights by wielding the impact of digital technology, there remains a seemingly endless string of challenges that every entrepreneur has to overcome before they can translate their visions into reality. In the face of the obstacles inherent in the entrepreneurial journey, Logan Simmons and Zach Conley, the power duo leading the music marketing agency Volume Digital, have emerged as examples for other go-getters to follow. Through their success, they shed light on the importance of having a clear-cut vision, dedication toward one’s mission, and a solid background in one’s field.
These two American entrepreneurs are widely recognized for their in-depth knowledge of social media and digital-based marketing strategies. Over the years, Logan Simmons and Zach Conley have demonstrated their competence in pushing clients toward the limelight and have worked with many prominent names and high-profile companies through Volume Digital. Included in the long list of clients they’ve served are several major record labels such as Warner Music Group and Top Dawg Entertainment. In addition, they have also provided marketing solutions for thousands of independent artists like Joyner Lucas, Reason, Famous Dex, BMW Kenny, PapiTHBK, and more.
Through Volume Digital, Logan Simmons and Zach Conley deliver “release-support based services,” lending those under their wing a hand in promoting their discography and ensuring that their releases make waves. Additionally, this fast-growing marketing agency is also heavily involved with digital artist development and specializes in scaling the footprint an artist or record label has across online sites.
At the core of these two powerhouses’ endeavors is the acknowledgment that social media is the most influential way to promote one’s brand as it immediately places a musician or record label in the consciousness of millions of viewers. This recognition continuously fuels the Volume Digital founders’ drive to take an all-out approach toward maximizing existing online-based platforms in helping clients create a solid presence.
As the strategic minds behind a firm that is currently competing in an industry known for its cut-throat nature, Logan Simmons and Zach Conley put a heavy premium on not limiting the scope of their services. This emphasis is why they’re constantly making bold moves and finding new ways to amplify the voices of aspiring and established musicians. It has also influenced their decision for Volume Digital to advance into music technology and provide clients with self-service marketing automation systems as well as set up new platforms that artists can use to market themselves.
Apart from underscoring the significance of upping one’s game, Logan Simmons and Zach Conley also hope to send across the message that entrepreneurs must not let the fear of failure and uncertainties hinder them. While failures could be debilitating and discouraging, they can also serve as stepping stones for success.Learn more about Logan Simmons and Zach Conley by visiting their Instagram pages. More information about Volume Digital can also be found on its website.