By: Elevance PR

Davos, Switzerland – The Loft of Shared Dreams, held during the 2025 World Economic Forum (WEF), became a pioneering platform for transformative global leadership. Founded by Marina Cvetkovic, in partnership with Annina Müller and László Ujpál, the event brought together influential leaders to engage in bold conversations, challenge the status quo, and develop a collective vision for the future of purpose-driven leadership.

As executive advisors, Marina, Annina, and László have always believed that powerful ideas need visible leaders and platforms to make an impact. This belief led to the creation of The Loft of Shared Dreams—a space for visionary leaders to collaborate and shape global solutions for change.

Located in the heart of Davos, The Loft fostered dynamic discussions on critical global issues, sparking new ideas and strategies that will influence business, governance, and societal progress for years to come.

Highlights from The Loft of Shared Dreams during WEF 2025

Forging a Sustainable and Inclusive Future

One of the standout sessions featured 100 Davos Women, a global initiative advocating for greater female representation in high-level decision-making. The panel focused on the intersection of leadership, technology, and sustainability, exploring topics like ethical AI, economic empowerment in the Global South, and inclusive leadership.

Key takeaways included:

• Inclusive leadership: The importance of embedding diversity and inclusion in shaping the future.
• The Power of Community: Every action, no matter how small, contributes to collective change.
• Entrepreneurship: Visionary leaders can drive cross-border innovation.
• Climate action: The urgency of scalable solutions to combat the climate crisis.

Speakers included:

• Biljana Braithwaite (Sustineri Partners)
• Dr. Anino Emuwa (100 Davos Women)
• Ayumi Moore Aoki (WOMEN IN TECH® Global)
• Alla Ouvarova (Two Chicks)
• Pumela Salela (Invest Global)

Maximizing Davos Moments: Shaping the Future

Another key discussion revolved around Maximizing Davos Moments, which explored the potential of side events to spark global change. The session highlighted the power of strategic collaborations and how smaller gatherings can drive action.

Key takeaways included:

• More than gatherings: Side events evolve into real-world solutions.
• Visibility and Networking: These events position organizations at the forefront of global change.
• Purpose-driven experiences: Crafting impactful events fosters innovation and interconnected futures.

Speakers included:

• Risto Kuulasmaa (Finnish Flow)
• Ilkay Demirdag (Top Tier Impact)
• Marina Cvetkovic (Loft of Shared Dreams)
• Mark Turrell (unDavos & Orcasci)
• Wiktor Schmidt (Netguru)
• László Ujpál (Loft of Shared Dreams)

Redefining Healthcare Leadership

A compelling session on sustainable leadership in healthcare explored how collaboration across pharma, biotech, and venture capital can create more resilient and equitable healthcare systems.

Key points included:

• Collaboration: Essential for impactful healthcare solutions.
• Future-proofing: Innovating leadership to ensure healthcare’s long-term resilience.
• Equity and access: Healthcare leaders must prioritize sustainability and accessibility.

Speakers included:

• Marni McManus (Citi)
• Tatenda Musakanya (Unio Search)
• Antonio Charrua (CSL Vifor)
• Katrin Arnold (Roche)
• Aurélien Rizk (InterAx Biotech)

Luxury with Purpose

In a forward-thinking discussion on the future of luxury, experts addressed how the industry is evolving to meet the demands of a values-driven consumer. Discussions highlighted the merging of sustainability, technology, and luxury.

Key insights included:

• Purpose-driven luxury: Brands moving beyond exclusivity to create meaningful experiences.
• Sustainability: Environmental responsibility now core to luxury brands.
• Innovation: The role of technology in reshaping luxury consumption.

Speakers included:

• Stefan Berger (FACES Media Group)
• Sophie Furley (WorldTempus)
• Jana M. Arden (Capgemini)
• Marina Cvetkovic (Loft of Shared Dreams)
• Kathrin Joa (Brandpulse)

Entrepreneurship 3.0: Leading with Purpose

Another powerful session focused on purpose-driven entrepreneurship and how disruptive forces are pushing entrepreneurs to align profit with social good.

Key insights included:

• Purpose over profit: Today’s entrepreneurs prioritize social impact alongside profitability.
• Sustainability and impact: Embedding sustainability is crucial for future success.
• Entrepreneurship as a force for good: Successful businesses align their vision with a more equitable world.

Speakers included:

• Raffael Fiechter (CARIFY)
• Mirabela Lauterbach (Micro Mobility Systems)
• Lisa Christen (Christen Coaching & Consulting)
• Kristina Thaden (Thaden)
• Annina Müller (Loft of Shared Dreams)

Redefining Success: A Legacy for Future Generations

The final session focused on redefining success—shifting from financial wealth to creating a lasting positive impact. Leaders discussed how the future of success will be defined by sustainability, equity, and social responsibility.

Key takeaways included:

• Purpose over profit: Success is now defined by societal good.
• Well-being over excess: Leaders are focusing on balance, health, and community.
• Collective progress: Aligning actions with global challenges creates meaningful impact.

Speakers included:

• Elisabetta Bartoloni (Heidrick & Struggles)
• Magali Deloof (Simon-Kucher)
• Mara Vergani (Light Up! Concept)
• Dr. Mara Catherine Harvey (Finance & Financial Literacy Advocate)
• Caroline Bauer (Stonehage Fleming)
• Jennifer Wines, JD, CPWA® (Invisible Wealth Consulting)
• Marina Cvetkovic (Loft of Shared Dreams)

Gratitude to Our Partners

The success of The Loft would not have been possible without the support of key partners. Special thanks to FACES Media Group, our media partner, for amplifying the event’s impact, and to Elevance PR for their expert communication efforts.

A Vision for the Future

The Loft of Shared Dreams demonstrated the power of collaboration, purpose, and visionary leadership. The conversations sparked here will inspire global leaders to continue working toward a more sustainable, inclusive, and interconnected future.

The event’s impact will echo far beyond WEF 2025, as attendees carry forward the vision of a world led by purpose-driven leadership.

We extend our heartfelt gratitude to all the inspiring speakers, attendees, and partners who made this gathering truly transformative.

To find out more about the Loft of Shared Dreams, visit their LinkedIn page. For inquiries, connect with Marina Cvetkovic, Founder.

Published by Stephanie M.