By: Yasmin Walter
Lilit Avetikyan stands at the forefront of the luxury aviation industry as the Founder and CEO of VOYEX, the first female-founded Private Jet and 360-Luxury Solutions company in the MENA region. Based in the vibrant city of Dubai, Lilit has built an impressive global network of over 20,000 aircraft, leveraging her extensive relationships to elevate standards in private aviation. With a career that spans over two decades, including over 12 years dedicated to the private aviation sector—10 of which were spent at the renowned Jetex—her career trajectory reflects remarkable growth and expertise.
Proudly pioneering the way for diversity in the industry and championing women’s advancement into executive roles and the aviation sector, she is actively influencing positive changes for future generations. Her personal journey is a testament to her resilience and ambition. Eleven years ago, Lilit made the bold decision to leave Armenia and move to Dubai, a transition that has since led to a flourishing career and life. She leads by example, demonstrating how individuals can pursue their aspirations by prioritizing their ambitions and confronting challenges head-on.

Throughout her career, Lilit has cultivated and nurtured relationships with ultra-high-net-worth individuals (UHNWI), earning the loyalty of some of the world’s most influential families. Her ability to connect with clients on a personal level has contributed significantly to the generation of multi-million-dollar revenues for her ventures. The trust and loyalty she has built have become hallmarks of her personal brand. “My goal is to provide even higher levels of quality service,” she states, a vision that propelled her to establish VOYEX.
VOYEX is the embodiment of Lilit’s unwavering dedication to excellence and her commitment to the values that define her leadership. It is not merely a service provider; it is a platform that curates meaningful travel experiences while working closely with local communities. By focusing on enhancing tourism and creating valuable employment opportunities, Lilit aims to contribute positively to all regions guests travel to. Her approach reflects a deep understanding of the interconnectedness of travel and community welfare, showcasing how businesses can thrive while supporting societal development.
In today’s fast-paced world, many individuals find themselves overwhelmed and time-poor, often neglecting their self-care. Lilit recognizes this growing concern and emphasizes the importance of creating memorable and meaningful experiences for clients. “In a society where many people find themselves time-poor and neglecting self-care, we acknowledge the rapid pace of modern life and the resulting stress,” she notes. This acknowledgment informs the holistic approach VOYEX takes, ensuring that every interaction is designed for travel with purpose.
One of the innovative offerings from VOYEX is the introduction of ‘Mindset Mastery Flights.’ As the first company to provide transformative coaching onboard, VOYEX merges luxury travel with high-performance coaching. This unique initiative aims to enhance the wellbeing of passengers, helping them perform at their peak and reimagining how clients spend their time, their most precious resource.
“Ultimately, I am committed to purposeful travel and aligning with philanthropic causes that resonate with our core values and have the power to inspire others,” Lilit states. This commitment extends to the sustainability practices embedded in VOYEX’s operations. She understands that aviation and responsibility can coexist, and her leadership reflects a dedication to making a positive impact on the environment and communities they serve. By prioritizing sustainability, Lilit ensures that VOYEX not only meets the needs of its clients but also aligns with broader societal goals.
VOYEX fosters a supportive environment for its employees and the diverse cultures they encounter during their travels. Lilit’s leadership style emphasizes inclusivity and respect, encouraging collaboration and innovation within her team. This approach not only enhances employee satisfaction but also allows VOYEX to adapt to the evolving dynamics of the luxury travel market.

Lilit Avetikyan’s journey is not just about personal success; it is about uplifting others and paving the way for future leaders in the aviation industry. Her commitment to diversity and empowerment serves as a powerful example for women and aspiring leaders everywhere.
As VOYEX continues to grow and elevate the luxury travel experience, Lilit’s core values of purposeful travel, personal wellbeing, and community engagement remain central to her mission. Her vision transcends conventional business practices, focusing on enriching lives and promoting positive societal change.
Lilit Avetikyan is a transformative figure in the luxury aviation sector, exemplifying how dedication, innovation, and a commitment to empowerment can lead to success. As she continues to lead VOYEX, her influence is sure to motivate and inspire countless individuals to pursue their dreams and embrace the transformative power of travel. Through her initiatives and unwavering commitment to her clients and community, Lilit is not only enhancing the aviation industry but also uplifting those around her, creating a legacy of empowerment and excellence.
Published by Nicholas A.