Interview with Giovanni Brees, co-founder of BoostYourCampaign, www.boostyourcampaign.com

Giovanni Brees
Photo Credit: Giovanni Brees

Welcome to an exclusive interview with Giovanni Brees, co-founder of BoostYourCampaign (www.boostyourcampaign.com), a leading crowdfunding and digital marketing agency. In this conversation, Giovanni shares the origin story of BoostYourCampaign, tracing its roots back to 2010 when it emerged as a Conversion Rate Optimization agency founded by Giovanni and his co-founder, Thomas Landers. Over the years, BoostYourCampaign has transformed into a global marketing agency recognized for its unparalleled success in launching and promoting crowdfunding campaigns. Giovanni sheds light on the agency’s rise to prominence, highlighting key partnerships with industry giants like Sennheiser, Hublot, Luxottica, and P&G. 

The interview delves into what sets BoostYourCampaign apart, emphasizing its data-driven approach, diverse service offerings, and a distinctive “skin in the game” commitment. Giovanni provides insights into the agency’s comprehensive range of services, spanning crowdfunding, eCommerce, PR, paid ads, and more. Moreover, he shares the secrets behind ensuring customer satisfaction, the types of companies BoostYourCampaign collaborates with, and unveils exciting plans and initiatives. 

Q: Can you tell us about the background of BoostYourCampaign and how it got started?

A: BoostYourCampaign started back in 2010 as a conversion rate optimization (CRO) agency by myself and my co-founder Thomas Landers. We initially focused on helping businesses improve their conversion rates. However, we later ventured into running successful product launch campaigns. This led to our reputation growing, and we started receiving requests to support companies and individuals on platforms like Kickstarter and Indiegogo.

Q: How did BoostYourCampaign become one of the leading crowdfunding agencies in the world?

A: As we implemented our crowdfunding techniques for product launches, we began to gain recognition in the industry. We have been featured in well-known publications like The Huffington Post, The Guardian, Mashable, The New York Times, Bloomberg, and Forbes. Our success in terms of the number of successful projects and reach has made us one of the leading crowdfunding agencies in the US and Europe. 

By collaborating with renowned industry giants like Sennheiser, Hublot, Luxottica, and P&G, we have successfully created our very own product launch platform and algorithm. This development enables us to provide a diverse array of services that were previously only available to multinational corporations. These services extend beyond conventional offerings, encompassing price testing, audience validation, product interest analysis, market segmentation, and more. Our commitment to innovation and inclusivity means that even startup clients can leverage these invaluable resources at a fraction of the cost.

Q: What sets BoostYourCampaign apart from other crowdfunding marketing agencies?

A: We have a data-driven approach in all we do and offer unique marketing solutions through creative strategies. On top of crowdfunding, we also offer eCommerce services from A to Z; customers can tap into our experience and data collected from running eCommerce & retail projects for some of the leading brands in the world.

Additionally, we have extensive experience in PR services, paid ads, and e-commerce and work closely with leading brands and businesses. This gives us better insights and contacts in the market.

Finally, what makes us truly unique is our “skin in the game” approach, which means we are fully invested in every project we work on.

Q: What services does BoostYourCampaign offer?

A: We offer a wide range of services that cover various aspects of crowdfunding marketing, including landing page design, press releases, email newsletters, influencer marketing, paid ads, and page design for platforms such as Kickstarter and Indiegogo. We also provide growth hacking and conversion optimization services for small and medium-sized e-commerce businesses. Additionally, our office in Lisbon offers chatbots, referral campaigns, and native app services.

Q: How does BoostYourCampaign ensure customer satisfaction?

A: We have created a work culture that emphasizes teamwork and involvement from every employee. We always have one person in charge of managing clients, from the initial introduction call to the launch of their crowdfunding campaign. We do not hand you over to a junior after the introduction call, a practice most crowdfunding marketing agencies apply, but we keep working with you from day one. 

We work closely with our clients from start to finish, using a data-driven strategy and transparent communication. 

Additionally, we offer a project management tool that allows our clients to track the progress of their campaigns.

Q: What types of companies do you primarily work with?

A: We generate most of our revenue from crowdfunding and e-commerce projects. However, we also offer consultancy services and train in-house marketing teams in the US & Europe. With our high success rate for ad campaigns, we plan to expand our team and enhance our paid ads capabilities in the future.

Q: Are there any future plans or initiatives for BoostYourCampaign?

A: We already have a PR and influencer database for our e-commerce clients, and we aim to expand this offering to all our future crowdfunding customers. This will allow businesses with smaller budgets to reach relevant contacts in their industry without a high cost.  

In conclusion, BoostYourCampaign has established itself as a leading crowdfunding marketing agency in the US and Europe through its data-driven approach, unique marketing solutions, and commitment to customer satisfaction. With a focus on crowdfunding and e-commerce projects, the company continues to evolve and expand its services to meet the needs of its clients.

(Ambassador)

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