Clothing, footwear, and accessories are as essential to humans as food. Therefore, trading in them is a direct path to high profits. However, competition in this niche is significant. How to organize the workflow to remain in demand?

We asked Kirill Kostiuchenko and Ievgen Novobranets, owners of the international company Fashion Atlas Group, for their advice. The personal history of Fashion Atlas Group counts ten years. During this period, the company has become a platform that annually provides thousands of business customers with quality fashion products from around the world.

Market and competitor analysis

Fashion is a changeable phenomenon, so it is necessary to study the market regularly and thoroughly.

“Choose a profitable niche segment for yourself, such as fitness or casual wear, determine your target audience, find out who your nearest competitors are, and constantly monitor the market. Your task is to become so attractive to customers that they never think of looking for another store,” says Kirill Kostiuchenko.

Reliable suppliers

There is no trade without them. But finding reliable suppliers who offer quality products at a low price (so that you can earn on the markup) is a challenging issue. You will need to find suitable companies (usually several), establish contact with them, conduct regular negotiations, draw up, agree on, and conclude contracts (usually seasonal, short-term, which need to be renewed each time), and monitor delivery times.

“This process requires the attention of an entire department,” notes Ievgen Novobranets. “In addition, you must control the quality of the goods since you are responsible for this before the end consumer. Otherwise, your reputation will suffer, the flow of customers will decrease, and therefore your profit.”

IMPORTANT: as an alternative, you can find one reliable partner offering a wide range of marginally profitable products and close these listed issues with one contract.

That’s what Fashion Atlas Group did. They offered their business clients, including leading shopping clubs in Europe, particularly Switzerland, the UK, Scandinavia, as well as major fashion retailers in America, Australia, and Japan, a unique solution that saved private retail outlets a lot of time, energy, and nerves.

“By offering the widest range of profitable products from around the world, we provide our clients with high-margin sales with a long LTV,” says Kirill Kostiuchenko.

In other words, by signing a long-term contract with Fashion Atlas Group, the retailer gets rid of the eternal search and retention of suppliers and the constant worry about timely delivery and product quality.

By the way, Fashion Atlas Group checks all its products at its own warehouses. This is the main guarantee that a business client will receive a quality product that will be delivered to them with full documentary support. Thanks to this feature from Fashion Atlas Group, the end consumer (ordinary buyer) gets exactly what they want, and the retail outlet gets a positive reputation and regular profit.

Expand the range

Every new season affects fashion retailing. If unfashionable items are sold in a store, no one goes there, even if they are at an incredible discount. And, conversely, if you keep up with the trend, there is no shortage of buyers. But how do you catch up with the leader and offer customers novelties on time?

Find a supplier like Fashion Atlas Group, which will create a personalized trendy offer for you and provide timely delivery of the necessary goods.

The Fashion Atlas Group catalog adds at least 5,000 new items every month of their own production as well as leading designers around the world. This allows the company’s business clients to appear to the end consumer as a trendy store and regularly receive good income from sales.

So, to get rich selling clothes, it is important to consider certain components. Of course, there are many more of them, but we have focused on the main ones. By listening to expert recommendations, you can adapt to the constantly changing fashion industry market and dynamically develop, acquiring customer loyalty.