By: Georgette Virgo

Sally So, a seasoned professional with a background in public relations, marketing, and finance, found herself at a crossroads when her personal health journey became a central focus in her life.

Battling chronic eczema, a condition that affects millions of people worldwide, So came to realize that understanding her health was not just about managing symptoms but about fostering a deeper connection with her body. This insight led to her decision to create Genomii, a wellness platform designed to help individuals gain personalized health insights.

So shares reflections from her over 40-year struggle with eczema. She learned the importance of truly understanding her body, which inspired healthier habits. These habits now encourage and challenge women around the world.

Knowledge is Power: Understanding Eczema and Skin Health

When confronted with eczema’s persistent symptoms—constant itching, discomfort, and visible flare-ups—Sally So quickly understood that managing her condition required more than surface-level treatments. She needed to gain a deeper understanding of eczema’s causes and triggers.

Driven by this necessity, she thoroughly researched the condition’s genetic and environmental factors. “I realized that simply addressing symptoms wasn’t enough,” So explains. “To manage eczema effectively, I had to understand its root causes.”

However, So’s eczema didn’t just affect her physical health. It also highlighted her desire for youthful, radiant skin—a goal many people share. The visible signs of inflammation and discomfort took a toll on her confidence, prompting her to seek solutions that went beyond superficial treatments.

To achieve healthier skin, the founder recognized she needed to address deeper factors, including genetics, lifestyle choices, and environmental stressors. This realization became central to her vision for Genomii, a platform designed to empower users with personalized insights that target overall health and wellness from within.

Armed with this knowledge, So began exploring personalized strategies tailored to her genetic makeup and lifestyle choices. Her proactive approach eventually led to noticeable improvements in managing her eczema symptoms.

Building Genomii as a Response

So’s health insights sparked a deeper understanding: true empowerment in health comes from understanding one’s unique biological responses rather than relying on generic advice or trial-and-error methods.

“I learned firsthand that having detailed knowledge about your body is transformative,” So reflects. “When you genuinely understand your health at a biological level, you gain control—and that’s incredibly empowering.”

So aims for Genomii to help users maintain skin health as they age. The platform focuses on comprehensive and science-backed perspectives on wellness. Using AI, it analyzes multimodal data—including genetic profiles and lifestyle metrics—and provides tailored recommendations that encourage skin health and overall vitality.

It’s All About the Little Things: Mindfulness and Personalized Wellness

Sally So’s journey with eczema also highlighted how seemingly small lifestyle adjustments could significantly influence overall well-being. She found that simple daily habits—such as dietary choices and stress management techniques like meditation or yoga sessions before bedtime—could meaningfully reduce inflammation associated with eczema flare-ups.

So recognized the value of minor improvements, leading her to design Genomii’s recommendations to focus on scientifically grounded lifestyle changes. The app features digital twins, virtual representations that simulate potential health outcomes based on different lifestyle choices. This allows users to visualize how small changes can improve their health.

Whether adjusting meal composition, improving sleep quality, or managing stress levels, the platform offers actionable insights that help users care for their skin and overall health.

“Battling eczema taught me that meaningful progress often results from consistent, small changes rather than dramatic shifts,” So shares. “Genomii reflects this philosophy by offering users manageable steps that can be seamlessly integrated into their daily routines.”

A Glimpse Into the Future

The founding story of Sally So demonstrates how personal health challenges can lead to meaningful change. Her struggle with eczema, a condition that affected her physical comfort and self-confidence, could have been a roadblock. Instead, So turned her challenges into an opportunity to create something meaningful for herself and others facing similar health concerns.

Genomii has launched its beta in North America, with plans for expansions to Asia and Europe next year. The platform seeks to transform global conversations around personalized healthcare delivery models for the future.

For Sally So, the journey to improving health and skin care does not end with Genomii. She also uses her social media platforms to share quick lifestyle and motivational tips, embracing her influence to encourage women worldwide.

So mentions, “Our struggles often hold the key to understanding what needs to change. At Genomii, everyone deserves access to information and meaningful understanding, enabling informed decision-making regarding their skin and overall health.”

Disclaimer: The content provided in this article is for informational purposes only and reflects the personal experiences and perspectives of the individual mentioned, Sally So. The health insights, recommendations, and opinions shared do not constitute medical advice. Readers should always seek the advice of their physician or other qualified health provider with any questions regarding their health or medical conditions. The wellness platform, Genomii, aims to provide personalized wellness insights, but results may vary from person to person. Always consult with a healthcare professional before making significant changes to your diet, lifestyle, or health regimen.