Who do you automatically think of when someone says the word “professional food eater”?
Well, foodies are taking over the world. Whether you go for gourmet creations by the finest chefs or the latest crazy gastronomic mashup, eating is your passion and you take it seriously. And as you wrap up another wonderful meal, you find yourself remarking, “I wish I could get paid to do this.” You can, and many people do. But there is a Hispanic entrepreneur and a gastronome, Herbert Christopher Tobias who never charges local family-owned food businesses rather gives them susceptibility by featuring talented celebrities giving interviews at the local restaurants that further help them in customer acquisition and retention boosting its revenue and profitability.
Herbert says, “In a world-celebrated for its vibrant and pulsating consumer culture, elaborate and cost-intensive marketing and branding campaigns, and innovative business models, celebrities and athletes have become an inalienable part of a product’s journey into end-users’ hearts and minds. While different product/service categories have different levels of celebrity engagement in their communication with the consumer, food products have a special connection with celebrities endorsing them.”
How does he manage the cost? Herbert Christopher runs a successful show on Apple TV called “TobiasEats” which has sponsors in alcohol brands like Patron, Wyoming Whiskey, Partida Tequila, Jerzey Jungle Juice, and Angry Dad Brewing. These labels cover the expense of creation that promotes these businesses. Some of the talented faces that have been spotlighted on the show involve professional UFC/Bellator fighters like Frankie Edgar, Corey Anderson, and Karl Roberson; professional NFL players like Bennett Jackson (Jets), Justin Renfrow (NFC Seahawks Champion), Jonotthan Harrison (NFL) Anthony Cioffi (NFL and CFL Athlete); and reality show stars like Roger Mathews & Zack Clayton (Jersey Shore). TobiasEats is a food, beverages and experiences content platform. They are digital nomads and the entire world is their workplace, classroom, playground and their home. Discover intriguing and exciting food to eat around the world. They have without a doubt driven the audience’s attention and left them spellbound by sharing reviews.
TobiasEats always aims to promote local food so that the world can recognize the capability of extraordinary cooks behind the word local. Herbert believes that local food lets you know the culture of a place quickly. This is what most locals eat more often than not. Now he doesn’t mean that you shouldn’t go to established restaurants but he thinks a good mix between food trucks and restaurants is what you should aim for. Tobias has been so successful not only because he supports local family-owned restaurants through his Apple TV or Roku show for disclosure, but because he has a crew of proficient and creative people that help boost every event and site.
Food and Beverage is one of the high growth industries and this industry is experiencing a 5% annual growth globally. Recently, Tim Gillen, the founder of an alcoholic beverage company Jerzey Jungle, allied up with professional food & beverage connoisseur, Herbert Christopher Tobias aka The Food Guru. Herbert shares, “I love Gillen’s vibe and enthusiasm. The guy has an incredible personality. It feels like home when I am with him. We really celebrate each other’s company, we meet, we drink and we party with new people. That’s our way of doing work while enjoying ourselves.”
Now, there is no doubt that social media has opened new possibilities for food lovers to link with their audiences. Instagram has become, in particular, a wonderful platform to host delicious food images and videos. Tobias has a passion for chronicling his gastronomic journey around the world. This influencer enjoys showing off good food places on his Instagram feed, along with snaps of his scrumptious snacks.
If you are an epicure too, be sure to give TobiasEats a follow on Instagram or visit his website.
Opinions expressed by CEO Weekly contributors are their own.