Determined to change the narrative, Mansi launched Hayagreeva with a vision to reimagine the suit beyond its traditionally masculine roots. She aimed to introduce vibrant, artistic, and expressive interpretations of this classic garment, hoping that every woman could find a piece that resonates with her individuality. Just like each member of a girl group has her own personality, suits should ideally be just as diverse—playful, elegant, bold, or whimsical.
At the heart of Hayagreeva’s design philosophy is the dynamic nature of a girl gang, where each individual brings a unique energy while complementing the whole. Some suits are playful and funky, featuring motifs like lemons and hearts. Others embrace a softer, more feminine aesthetic, with pink embellishments forming a timeless plaid pattern. Some pieces lean towards a new-age, edgy vibe, offering women the opportunity to express different sides of themselves. Beyond aesthetics, the brand views luxury as an experience rather than just an appearance. Luxury, for Hayagreeva, is about how something makes a person feel, not just how it looks. That’s why every piece is crafted from high-quality materials so that slipping into one of these suits is not just a fashion statement but a moment to be savored.
Hayagreeva’s mission extends beyond fashion—it aspires to cultivate a deeper connection between women and their clothing. The brand’s goal is for every woman who wears a Hayagreeva suit to truly appreciate it—not just as a fleeting trend but as a piece she cherishes for years to come. In an era where fast fashion often dictates the lifespan of clothes, the hope is that these designs could become timeless treasures loved enough to be passed on one day. More importantly, Hayagreeva encourages women to embrace their true selves rather than conforming to societal expectations. Each piece is designed to feel personal, as if it was made specifically for the woman wearing it, helping her express her individuality with confidence, authenticity, and joy.
Hayagreeva sets itself apart with a few key design signatures. One of the defining elements of this collection is color. The brand’s founder wanted the vibrancy and spectrum of different shades to represent the many dynamic sides of a woman. Rather than simply following trends or selecting colors based on the Pantone shade of the year, the palette is expressive, timeless, and intended to reflect the depth and diversity of womanhood itself. Another key feature is comfort. No matter the occasion, Hayagreeva ensures that wearing one of its suits is always a comfortable experience—whether through thoughtfully designed silhouettes or the finest, most wearable fabrics. And, of course, there are pockets. Women’s fashion has often lacked them.
Understanding that personal style evolves with time, Hayagreeva offers a wide range of designs catering to different tastes and life stages. The size range spans from very petite to plus size, with consistent pricing across all options. The brand also offers three different length options to accommodate taller women because clothing should fit the wearer, not the other way around. For those who don’t fall within standardized sizing, Hayagreeva provides customization to help achieve a perfect fit. This inclusivity ensures that every woman, regardless of age or body type, can experience the joy of wearing a suit that feels like it was tailored just for her.
Hayagreeva does not aim to represent just one aesthetic or a single archetype of a woman. Instead, the brand is a celebration of womanhood in all its forms—its many moods, phases, and expressions. By providing women with choices that range from bold to understated, playful to classic, Hayagreeva encourages them to embrace their individuality with confidence and freedom. The brand’s commitment to diversity is reflected not just in its designs but also in its approach to fashion as a means of self-expression rather than conformity.
Building a brand with a purpose has its challenges. One of the biggest obstacles has been education—both for the brand and for customers—about what it means to create and support ethical fashion. In a market where fast fashion dominates, bridging the gap between brand values and consumer awareness can take time. Hayagreeva is committed to responsible business practices, from selecting sustainable fabrics to ensuring fair wages for artisans. Ethical production is at the core of the brand’s philosophy, ensuring that fashion lovers can feel confident in what they wear without compromising on quality or aesthetics. By staying transparent and consistent in its values, the brand is steadily connecting with like-minded customers who appreciate fashion that is both beautiful and responsible.
Looking to the future, Hayagreeva hopes to become the go-to brand for women seeking stylish, meaningful, and ethically made suits. More than just a brand, Hayagreeva aims to be a safe space—one that doesn’t cater to an unattainable, idealized version of femininity but instead embraces real women in all their diversity. Through its designs, inclusivity, and commitment to sustainability, Hayagreeva hopes to redefine luxury as an artistic and responsible pursuit. By celebrating individuality and conscious consumerism, the brand aspires to inspire a future where fashion is not just about looking good but also about feeling empowered, valued, and at home in one’s own skin. With a vision to challenge norms and push boundaries, Hayagreeva is committed to innovating, ensuring that every woman finds a suit that makes her feel uniquely herself today and for years to come.
Published by Tom W.
