There’s a new frequency rising in the business world, one not built solely on spreadsheets and sales funnels, but on soul, story, and the enduring power of the human spirit. And leading this evolving movement is Lady JB Owen.

Lady JB Owen is not your conventional CEO. She is a Knighted visionary, an impact-driven entrepreneur, and the founder of Ignite Humanity™, a global movement that’s inspiring hearts to ignite and encouraging leaders to embrace something beyond traditional success. She’s not here to make headlines. She’s here to contribute to meaningful change.

Because in a time when the world often feels divided, disconnected, and searching for hope, Lady JB is inviting CEOs to consider a higher calling. What if our most meaningful metric wasn’t just profit, but purpose? What if the lasting legacy of leadership were measured by how deeply we inspire others?

Ignite Humanity™ is her response. It is a mission grounded in radical compassion and expansive vision. Through media, education, and transformative experiences, the initiative encourages leaders to move beyond their titles and use their influence to uplift humanity, one action, one story, one child at a time.

This May 27 to 29, 2025, Ignite Humanity will come to life in a remarkable way with Gatherama, a three-day activation of heart, soul, and leadership in Salt Lake City, Utah. Hosted at the stunning Capitol Theatre, Gatherama offers a sacred space where changemakers, CEOs, creators, and conscious visionaries can collaborate, elevate, and explore what’s possible.

Forget what you know about conferences. Gatherama aims to be a vibrational shift. It blends strategy with spirit. It integrates innovation with intuition. Over three days, attendees can expect energizing keynotes, embodied workshops, sacred connection circles, and soul-aligned networking that seeks to ignite fresh ideas and deeper connection.

This is where the corporate world intersects with conscious evolution. It is where ambitious visions meet soul-driven missions. CEOs don’t just attend Gatherama to learn; many come to evolve, to connect meaningfully, and to reconnect with why they chose to lead in the first place.

At the heart of it all is The Pink & Precious Gala, an evening of elegance, impact, and collective celebration. More than just a gala, it gathers purpose-driven leaders who want to contribute back. Proceeds from the evening support the Inspiration Classrooms initiative, which creates radiant, empowering learning spaces for children around the world.

These aren’t merely classrooms. They function as intentional portals of potential, filled with affirmations, innovative materials, and messages designed to awaken both heart and mind. Each classroom becomes a safe haven of inspiration. Every child who enters gains more than an education—they receive a nurturing environment that fosters a sense of worth, value, and possibility.

Lady JB Owen believes transformation begins with intention and that businesses led by soul-aligned leaders have the potential to positively influence the trajectory of entire communities. Her leadership style is uniquely feminine, powerful, and heart-centered. She moves with grace and conviction, embodying the values she encourages others to lead with: love, vision, courage, and contribution.

What strengthens her mission is its inclusivity. Ignite Humanity™ is not the property of one person or one company. It invites everyone willing to rise. Whether you’re leading a Fortune 500 company or a local nonprofit, your story, your voice, and your heart are valued.

She encourages CEOs to step away from the often exhausting chase for numbers and explore the liberating journey of legacy. Because as she shares, “Transformation is the new transaction. And our future depends on those willing to courageously ignite it.”

Imagine if every boardroom embraced purpose. Imagine if every pitch included people. Imagine if leadership embodied love in action.

This is what Ignite Humanity is working toward. And this is what Gatherama offers—a living example of what can emerge when humanity is placed at the heart of the mission.

For those ready to rise, to lead from within, and to join a growing global ripple of awakening, the invitation is open. Come to Salt Lake City this May. Stand alongside visionaries. Share your truth. Support a classroom. Dance for a cause. Let your legacy be love.

Because when we Ignite Humanity, we don’t just aim to change the world. We seek to light it up.

Learn more and register at gatherama.igniteyou.life.