By: Sorvina Yulia
In the heart of Manhattan, where ambition fuels progress and innovation sets the rhythm, entrepreneur and laser aesthetics expert Mikalai Varabyou has built one of the most respected names in the industry. As the founder and president of Wow Laser NYC and Wow Girl NYC, Varabyou has worked to transform a niche service into a safety-centered movement—earning recognition for his unique and forward-thinking approach to laser tattoo and permanent makeup removal.
Building a Vision in New York
When Mikalai launched his business in 2019, he stepped into one of the most competitive beauty markets in the world. Yet within just a few years, his studios became notable destinations for safe pigment removal and professional permanent makeup. His success wasn’t built on trends or marketing noise — it was built on discipline, science, and a strong commitment to safety.
Today, Wow Laser NYC attracts not only everyday clients but also artists, models, PMU experts, and beauty professionals from across the United States.
Mastering the Science of Safety
Unlike specialists who rely on standard laser settings, Varabyou built his reputation on in-depth analysis and precision. His method evaluates each client’s skin phototype, pigment chemistry, and pigment depth, creating a personalized protocol for optimal results with minimal trauma.
“Safety is not a trend — it’s a responsibility. My mission is to demonstrate that laser removal can be both effective and safe.” — Mikalai Varabyou
The WOW Safe Laser — A New Standard
At the core of Varabyou’s success is his signature technology, the WOW Safe Laser. This approach aims to minimize the typical risks of laser removal — such as burns, scarring, or post-inflammatory hyperpigmentation — and increase the likelihood of predictable results, even in the most complex cases. Varabyou’s commitment to refining this technology continues to reshape how the industry perceives safe and effective treatments.
Because of this development, Mikalai is now regarded as one of the leading voices in the industry, influencing protocols in the U.S., Europe, and Asia.
Technology That Matches the Mission
Varabyou is a certified expert in the world’s top laser systems, including:
- PicoSure (Cynosure, USA)
- Lutronic PicoPlus (South Korea)
Wow Laser NYC is also an official partner of Cynosure and Lutronic, which adds to the studio’s well-regarded status in the medical-aesthetic community. This partnership further emphasizes the studio’s commitment to cutting-edge technology and maintaining the highest industry standards.
Recognized by Global Professional Organizations
Mikalai Varabyou is an active member of:
- ASLMS — American Society for Laser Medicine and Surgery
- BMLA — British Medical Laser Association
His voice and method are now part of the international dialogue on laser safety and innovation. His engagement with these organizations has solidified his position as a key influencer in the ongoing development of laser aesthetics and safety protocols.
Raising the Bar for the Industry
Photo Courtesy: Mikalai Varabyou
More than a business owner, Varabyou is a reformer, working to redefine how professionals think about laser tattoo and PMU removal. Through mentorship, research, and continuous innovation, he is helping shift the industry toward safety-first standards. His contributions are not only seen in his own business but have ripple effects, inspiring others to prioritize safety and results.
His journey is a true New York story — about vision, responsibility, and the will to build something that can elevate an entire field.
Business Contacts
Wow Laser NYC — Official Studio
315 5th Ave, Room 400, New York, NY 10016
Email: wowlnyc@gmail.com
Phone: +1 (929) 366-1846
Instagram: Wow Laser NYC
Disclaimer: The information provided in this article is for informational purposes only and reflects the views and experiences of Mikalai Varabyou. While every effort has been made to ensure accuracy, the effectiveness of laser aesthetics treatments may vary based on individual circumstances. It is recommended that individuals consult with a licensed professional before undergoing any procedures.
