By: Jastine Beatrice Yap

“Aesthetic treatments are about helping individuals feel confident in their skin and body,” says Naz Aspro Birkaya, founder of Platinum Glow Aesthetics LTD. The London-based clinic specializes in non-surgical aesthetic procedures and offers alternatives to traditional invasive treatments. Located on Harley Street and Cavendish Square, the clinic combines advanced methods with personalized care.

The practice offers carefully designed treatments that prioritize safety and customization. Their body contouring and facial aesthetics services aim to help clients enhance their natural features through clinically proven techniques.

The Rise of Non-Surgical Aesthetics in 2024

Platinum Glow Aesthetics received a 2024 Global Recognition Award for its contributions to the aesthetics industry. This honor acknowledges Naz Birkaya’s work in developing non-surgical beauty treatments.

This year, the aesthetics market is experiencing notable growth as more clients choose non-surgical options instead of invasive procedures. The British Association of Aesthetic Plastic Surgeons reports that non-surgical treatments comprised 78 percent of the aesthetic market in 2023.

“The temptation for instant, painless beauty is strong, but we need to consider the long-term implications,” says a London-based dermatologist. “When people rely too heavily on these treatments, it can foster a potentially unhealthy culture of perfectionism that impacts self-esteem.”

Even in the face of such concerns, Birkaya emphasizes that these treatments can play a role in self-improvement and confidence. “Our patients come to us to enhance their natural beauty, not change who they are. The key is personalization and safety. We focus on listening, understanding, and creating treatment plans specifically tailored to each individual’s needs while preserving safety,” she explains.

The Platinum Glow Experience: Personalization Above All

The results speak for themselves for those who have experienced the Platinum Glow difference. Each treatment plan is tailored to the individual, ensuring no two journeys are identical. The combination of art and science, guided by Birkaya’s skilled hands, aims to meet each client’s unique goals. “Our patients are not just clients. They are partners in this journey,” says Birkaya. “Our goal is to empower them to feel confident and comfortable with the enhancements we provide, and we do this by taking the time to understand each person’s needs and desires.”

Platinum Glow Aesthetics, a globally recognized and multi-award-winning clinic, has earned a reputation for raising standards in the industry. It specializes in nonsurgical BBL, jawline fillers, and advanced noninvasive treatments, continuing to attract clients worldwide.

Naz Birkaya’s commitment to excellence extends beyond just the technical aspects of treatments. She believes in building long-term relationships based on trust, ethical practice, and transparency. “We are not in the business of chasing fleeting trends,” she says. “Our mission is to make people feel their best. That means being open and honest about what is possible and always ensuring the highest safety standards.”

Advanced Beauty: Where Science Meets Personal Care

The clinic uses advanced technologies to deliver targeted and effective aesthetic improvements. Radiofrequency treatments generate heat that stimulates natural collagen production for skin tightening and renewal. Ultrasound technology during body contouring procedures enhances safety and precision by targeting the correct plane of depth.

According to the Global Aesthetic Market Report, these science-backed methods are increasingly attracting busy professionals from London and abroad, including France, Canada, and the U.S. Market analysis predicts substantial growth, with body contouring services expected to reach $9.9 billion by 2028.

“We build partnerships with our patients,” Birkaya says. “Our comprehensive consultations ensure treatments align with their goals while respecting their natural features.” Ongoing advances in technique and technology complement this personalized approach.

The clinic’s 2024 development plans focus on enhancing technical capabilities through new ultrasound equipment, expanded body contouring options, and innovative treatment combinations. To maintain quality standards, staff undergo continuous training in advanced applications.

“Our success comes from enhancing natural beauty, not creating artificial changes,” Birkaya says. The clinic maintains strict safety protocols and emphasizes clear communication about expected results. Medical providers discuss realistic outcomes during detailed consultations, establishing trust through transparency.

Published by Tom W.