Cooking and baking are two practices that have united communities for centuries. The powerful bonding activity has declined in past decades, however. With people becoming increasingly busy with the turns and tribulations of their everyday lives, friends, families and neighbors find it hard to come together to cook and share meals. When founder and CEO of San Diablo Artisan Churros, Scott Porter, observed this unfortunate tendency, he became determined to bring people together again to indulge in the tradition that their ancestors had so deeply enjoyed. With a lifelong love of Mexican food and as an experienced entrepreneur, Scott made it his mission to bring communities together by introducing them to the incredibly simple and delicious art of making churros at home.
With the right tools and ingredients, churros can be a simple yet unique dessert that creates special memories. Whether associated with the crisp air from a fall time fair or the excitement of a childhood trip to Disneyland where you were lucky enough to enjoy a warm, cinnamony churro—churros tend to be a nostalgic, once-in-a-blue-moon treat. But, while on his mission to curate a bonding experience amongst friends and family, Scott knew that churros would be the perfect dessert to bring everyone together.
Scott’s inspiration for San Diablo Artisan Churros came from a street stand in Mexico City, where he came across the most incredibly fresh churros he had ever tasted. The churros were made on-site, where he was able to appreciate the simplicity of making this delicacy. However, he observed how extraordinary churros could become when paired with endless different flavors and toppings. Twenty years after his trip to Mexico, his heart was still yearning for the cultural experience that got away. Between the $14 churros at Disneyland and the $1 variety in Costco, Scott was not satisfied with the churro availability in his area and knew that most people probably felt the same. That is when he decided to fill the gap in the market and establish San Diablo Artisan Churros. San Diablo Artisan Churros provides extremely easy-to-make, gourmet churros available to every household.
San Diablo churros can be made within minutes, can be combined with dozens of different ingredients and are incredibly delicious, all while curating the perfectly cozy feel we all crave. Since its launch in 2016, San Diablo has served churros to over 5,000 people at celebrations, won Best of State for pastries in the state of Utah for four years, and become the go-to churro company worldwide.
San Diablo became widely known due to their easy-to-use kits, which are available on the San Diablo website as well as Amazon. The Churro Maker and Churro Fiesta in a Box come with a QR code that includes a free download of the recipe e-book, available in English and Spanish. The e-book contains classic churro recipes, as well as the vegan and GF versions. Additionally, the e-book includes step-by-step instructions, pro-tips, filling recipes from top chefs and award-winning dough recipes. Scott’s vision for this thoughtful line of churro-making kits is what makes him a brilliant entrepreneur, making the world a better place; one churro at a time. Today, Scott’s commitment to bringing communities together around the table has been recognized by Gwyneth Paltrow’s Goop, ABC10, CW’s Good Day, and Food & Beverage, just to name a few.
Scott Porter sought to bring friends, families and neighbors together again to share a good time around the table, and with San Diablo Artisan Churros, he has certainly accomplished that. With hundreds of top-tier testimonials, the quality and experience that San Diablo has curated is sure to live up to its high expectations. To keep up with Scott and San Diablo Artisan Churros, visit the San Diablo Instagram and website.