By: Gerome Alvarez

As screens compete for children’s attention, entrepreneur Adam Blake hopes to reignite playful discovery for all ages. Blake, who founded Proton Toys LLC, plans to introduce Ferro Pets, which combines basic science with classic entertainment, showing how simple curiosity can transform playtime.

A Fresh Direction in Toy Making

Toy manufacturers face challenging times. In 2023, U.S. toy sales fell 8% to $28 billion as traditional toys struggled against digital entertainment. This shift has forced companies to adapt their approach, with many finding it difficult to compete in an increasingly screen-focused market. However, one bright spot remains: parents seek educational toys with lasting value.

Blake developed Ferro Pets to spark curiosity and help kids learn about pets. “I want to make toys that create the feeling of wonder and awe,” Blake says. With Ferro Pets, kids get to see and experience the amazing principles of physics. They learn about magnets and chemistry while also learning to care for a pet.”

This approach aligns with current market demands for educational value. The company plans to launch a Kickstarter campaign in March 2025 to gauge interest in thoughtfully designed toys. “Our Kickstarter campaign will allow us to bring Ferro Pets to life and ultimately start a new toy company focused on making science-based toys,” Blake explains.

The Team Behind Ferro Pets

Blake offers a fresh take on toy design by merging creative ideas with business sense. His experience in science and teaching drives him to create toys that raise the bar despite his newness to the industry.

He takes a hands-on approach, regularly sharing Ferro Pets’ development updates on social media. “I believe in building a community that participates in the toy-making process,” Blake says. “By sharing all the updates and asking for feedback, the toy has developed into an amazing product that has had so much thought put into it, from myself and my amazing followers.” This approach has attracted supporters who are excited to see the final product.

Working with a fantastic design team at Brand New MD LLC, who brings years of product development and marketing knowledge, Blake has assembled a focused team. Together, they are working to establish their place alongside industry giants like LEGO and Mattel.

Blake remains confident about the future. “There is a hunger for well-thought-out toys and other entertainment,” he says. Too many toys these days are thrown together quickly with the sole aim of turning a profit.” The numbers back his outlook—Blake’s recent video showcasing the final prototype of Ferro Pets has amassed over 16 million views between TikTok, Instagram, and YouTube.

Market Dynamics

The toy market continues to evolve. Fun, innovative toys like Bitzee and Little Live Pets are stealing the show. Much of their success is driven by social media, especially short-form video content.

Ferro Pets aims to stand out with its innovative design elements. Through its “feeding and shedding” feature, children learn about magnets and magnetic sand, while the toy’s ability to change size keeps playtime fresh. Blake’s approach fits current market needs. Ferro Pets encourages exploration and learning through play, helping kids discover science naturally.

As the Kickstarter launch approaches, Blake emphasizes community: “I want my supporters to feel they’re part of the process of bringing Ferro Pets to life.”

The Future of Play Takes Shape

As Ferro Pets prepares to launch on Kickstarter, it signals new directions in toy design. Blake’s team aims to spark curiosity through play, responding to growing interest in educational toys—a shift that could change how children interact with their playthings.

If successful, Ferro Pets might help revive hands-on play, where learning feels natural and children discover science through exploration. The project goes beyond typical toy development, and Blake and Proton Toys LLC move forward with support from parents, teachers, and children who see play’s potential to inspire future innovators.

Published by Anne C.