CEO and Executive Producer Tomeka B Holyfield Celebrates 17 Years with All-Star Gospel Celebration

CEO and Executive Producer Tomeka B Holyfield Celebrates 17 Years with All-Star Gospel Celebration
Photo Courtesy: Robert Ector

At the heart of the entertainment and sports industry, where the dazzle of fame often overshadows deeper narratives, stands Tomeka B Holyfield and her brainchild, the All-Star Gospel Celebration (ASGC). This event, a testament to faith, resilience, and unity, marks a significant milestone as it celebrates its 17th year under the stewardship of Holyfield, CEO and executive producer of the Helpppp Agency Group (HAG). A Black woman-owned production company, HAG embodies a mission that transcends the conventional boundaries of entertainment, weaving together the Christian faith and the sports community during one of basketball’s most anticipated weekends: the NBA All-Star Weekend.

Holyfield’s journey is nothing short of inspiring. A motivational speaker, entrepreneur, and USA Today & Wall Street Journal best-selling author, her narrative is one of unwavering faith and determination. Her career began on the stages of Texas Southern University and evolved into a multifaceted empire that includes a production company, a branding and public relations agency, a solutions service and government contracting company, and a non-profit foundation. The Helpppping Hands Foundation, launched in 1997, marked the beginning of her commitment to empowering women and children through tangible support and resources.

The move to Atlanta in 2001 to become the executive director of the Evander Holyfield Foundation further solidified Holyfield’s role as a champion for education and mentorship. By 2006, the launch of The Helpppp Agency/HelppppMEDIA expanded her influence into major sporting events and cultural moments, highlighting her unique ability to create platforms that resonate with diverse audiences. The establishment of HAG in 2017 was a strategic move to consolidate her ventures under one umbrella, showcasing the breadth and depth of her vision as a businesswoman.

Holyfield’s message, as potent as it is poignant, revolves around the power of faith to transform dreams into tangible realities. Her motivational series, uCAN uWILL uMUST, has captivated audiences worldwide, urging individuals to reclaim their lives with a sense of urgency and purpose. Her approach is engaging, authentic, and results-driven, attributes that have endeared her to a global audience. Her events, notably the All-Star Gospel Celebration, are meticulously crafted experiences that blend glamour with grace, entertainment with enlightenment.

The ASGC, celebrated during the NBA All-Star Weekend, is a highlight of Holyfield’s annual calendar, drawing attention to the synergy between sports and spirituality. This year’s theme, #SELFMADE, honors individuals within the NBA community who have made significant contributions to society while steadfastly maintaining their faith. The event is a beacon of unity, diversity, peace, love, and power, showcasing the influence of faith in the glamorous world of sports.

Holyfield’s success story is a powerful reminder of the impact one individual can have when driven by faith and a commitment to service. Her journey from motivational speaking to leading a multi-million dollar empire is a testament to her resilience and entrepreneurial acumen. The 17th Annual All-Star Gospel Celebration is not just an event; it is a reflection of Holyfield’s vision to bridge the gap between the Christian and sports communities, bringing to the forefront the importance of giving glory to God amidst the glitz and glamour.

Tomeka B Holyfield’s legacy is a beacon of hope and inspiration, demonstrating that with faith, tenacity, and a heart for service, it is possible to create spaces where entertainment and enlightenment coexist harmoniously. The All-Star Gospel Celebration stands as a testament to her life’s work, a celebration of faith and philanthropy that continues to resonate within and beyond the boundaries of the sports world.

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Published by: Martin De Juan


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