The pet nutrition industry is evolving, and women are playing a pivotal role in shaping its future. Women are helping formulate healthier treat options and are leading innovative pet brands into the future of the sector. Female entrepreneurs and experts are bringing a fresh perspective to pet wellness, especially in companies like Zora’s Best Friendz, a brand redefining dog treats with a focus on high-quality, natural ingredients and ethical sourcing.
Women Driving Change in Pet Nutrition
Women have been instrumental in shifting the pet industry towards transparency, health-conscious products, and sustainable practices. Female-led brands like Zora are the major drivers behind the growing trend of ingredient integrity and ensuring that pet parents have access to safe, nutrient-rich treats that align with their dogs’ dietary needs. If today’s customers are prioritizing real, whole-food ingredients, it’s because these leaders are challenging outdated industry norms and setting a new standard for pet nutrition.
And we are already starting to see the results of their hard work as the pet food industry has seen a 22% increase in sales of functional pet foods, which means that customers are waking up to the benefits of providing a natural diet for their pets.
The Vision Behind Zora’s Best Friendz
Zora’s Best Friendz is front and center in this movement, offering single-ingredient, human-grade beef liver treats that are not only made with zero artificial fillers, preservatives, and grains but are also freeze-dried to keep all the nutrients intact.
This level of mindfulness in the production process is possible because the brand’s leadership understands that pet owners want the best for their furry companions. Therefore, by focusing on simple, nutrient-dense treats, Zora’s Best Friendz provides an ethically sourced healthy treat that keeps dogs healthy and their owners happy.
Recognizing Female Leadership in the Industry
Women in pet nutrition are not only creating healthier products but also strengthening communities and their advocacy for pet wellness. Their claims about the importance of using organic ingredients in pet treats has been backed by the certified canine nutritionist Kayla Kowalski who spoke about the importance of whole-food nutrition in the diets of pets, reinforcing the need for brands that prioritize ingredient transparency and health benefits.
Empowering Pet Parents with Better Choices
With communities organizing around supporting and promoting brands that prioritize pet health, customers have become able to make better informed decisions when it came to choosing treats that offer the most benefits for their pets.
Now, as more pet owners become aware of the impact of nutrition on their dogs’ health, brands like Zora’s Best Friendz provide this new and growing demand with an easy and effective way to provide pets with high-quality treats that meet their nutritional needs. And so long as similar brands continue to grow, we can expect the market to follow suit in adopting a more ethical and transparent mindset around their products where health takes precedence over mass production.
Join the Movement
It’s safe to say that, without the voices of female leaders and advocates, the pet food industry would be in a much worse place than it currently is. If the industry is now recognizing the value of health, transparency, and sustainability, it is thanks to the work of women like those behind Zora’s Best Friends, who have made a daily business out of changing the market one customer at a time.
To learn more or purchase Zora’s Best Friendz, visit their official website or find them on major retail platforms.
Published by Tom W.
