In an industry where representation often falls short of authenticity, Brodie Proctor recognized a significant gap: the absence of culturally competent advocates who could understand and amplify the unique voices of Black creatives who have often lacked adequate representation.
Building Bridges in Entertainment Representation
Proctor’s journey to founding Brodie’s Your Guy Enterprises (BYG) began with over a decade of experience in public relations, entertainment, and brand strategy. After transitioning from hospitality management and successfully establishing multiple businesses, Proctor realized that traditional public relations frameworks were not always effective in serving Black artists and public figures. The bi-coastal agency, strategically located in Los Angeles and Atlanta, reflects thoughtful geographic choices that aim to maximize cultural influence while remaining close to key entertainment industry hubs.
Brodie’s Your Guy Enterprises has been acknowledged for its efforts in representation and brand strategy, having received the 2025 Global Recognition Award, which highlights the company’s impact on shaping cultural narratives. This recognition illustrates how strategic vision, cultural understanding, and ethical leadership can contribute to meaningful changes in industry sectors by focusing on authentic representation.
The company’s approach emphasizes ethical decision-making and integrity while encouraging innovation within traditional public relations frameworks. This methodology has drawn high-profile clients, including Chante Moore and Stevie Mackey, positioning BYG as a trusted partner for artists seeking representation that respects their cultural identity. Proctor’s leadership also extends to creating a company culture that prioritizes creative empowerment and strategic thinking over methods that may compromise artistic integrity.
Strategic Partnerships and Measurable Impact
Brodie’s Your Guy Enterprises has cultivated important media relationships with platforms like The Breakfast Club, Essence, iHeartRadio, and Revolt. These partnerships create valuable access opportunities for their diverse clientele while helping to establish long-term pathways for career development. The relationships go beyond transactional media placements, aiming to build support systems that allow underrepresented voices to reach larger audiences without losing their cultural authenticity.
The agency’s service model works to address societal needs by fostering equitable representation opportunities that communities historically marginalized have often been denied due to institutional barriers. The outcomes of these efforts can be seen in the increased media visibility for Black entrepreneurs, improved brand positioning for creative professionals, and emerging industry standards for culturally competent public relations practices that prioritize authenticity rather than conformity.
Proctor’s approach to talent management and brand strategy is shifting existing frameworks within the entertainment industry by incorporating cultural insight alongside traditional marketing strategies. This approach strives to honor artistic authenticity while also achieving commercial success, creating a model that challenges traditional industry norms. The company’s methodology is helping to shape new standards while providing opportunities for voices that have historically been underrepresented in mainstream media.
Expanding Influence Through Mentorship and Innovation
The forthcoming public relations collective in Los Angeles is part of BYG’s broader mentoring initiative, designed to support emerging creatives of color through structured professional development programs. This initiative seeks to address industry challenges related to talent pipelines while creating sustainable career advancement pathways for diverse professionals who have traditionally faced obstacles in entertainment-related fields.
The agency’s mentoring philosophy extends beyond the individual relationships it has with clients. It also aims to create industry-wide change by challenging existing power structures. Through comprehensive talent development programs, BYG is creating pathways for career growth that did not exist before for many Black creatives while also educating industry stakeholders about the value of diverse perspectives and cultural competence.
Proctor’s work is producing long-term change that extends beyond individual client success stories, helping to establish new benchmarks for how entertainment companies can better serve diverse communities while maintaining financial viability. The company’s success also provides a model for other agencies looking to create lasting change within their respective industries while building business models that balance social impact with financial performance. It highlights that, in an industry often criticized for its lack of diversity, authentic representation is not only a moral imperative but also commercially viable.
